With the festival of lights Diwali being around the corner, Haldiram’s is making the celebrations exceptionally flavorful in numerous ways with its new gifting range. As people strive to go above and beyond the digital Diwali messages and forwards, exchanging appetizing gifts with their loved ones is what they are looking forward to this year. Haldiram's is here with mouth-watering treats that will satisfy diverse taste buds be it for sweets, savory, or confectionery.
Introducing collections such as Exotic Baskets, specially-curated Gift Hampers, Traditional & Premium Sweets & Nuts Platters, and interesting gift packs such as Chatpati Baatein, Kabhi Khatta Kabhi Meetha, and many more, Haldiram's is offering a plethora of delicious & glamorous gifting options during this festive time.
Speaking about the new gifting range, Kailash Agarwal, president - retail, Haldiram’s, said, “This year’s Diwali is a special Diwali for customers after two years of lackluster festivities due to the pandemic. We at Haldiram’s strive to keep the decades-old tenet of bonding over flavorful gifts intact, therefore launched a dedicated section as “Gifting by Haldiram’s” in our Haldiram stores. Which offers a range of gift hampers & goodies with diligence in quality and taste. We endeavor to focus on making the packaging relatable, attractive, and purposeful for all occasions and wider reach. These gifts & hampers are thoughtfully curated to cater to the new-age customers seeking a modern twist in their traditional sweets, snacks & nuts which consumers can check out in their nearest Haldiram stores or can order online through Zomato or Swiggy.”
Voicing about the marketing strategies to reach the diverse audience, Divya Batra, marketing head, Haldiram’s, said, “In Indian households, Haldiram's has been synonymous with Diwali for decades. When it comes to gifting for any occasion Haldiram’s is considered to be a legacy. Its legacy combined with its contemporary Diwali hampers is sure to appeal to modern customers who enjoy getting back to their roots and traditions during the holidays. Our efforts to incorporate contemporary flavors while preserving traditional ones have made us a gifting favorite among customers. We also unveiled our latest video campaign “Is Baar Diwali pe Diwali Manate hai” wherein we strive to reinstate the in-person traditional celebrations of the festival of lights with the exchange of sweets and memories both.”