Hill Zill Wines (HZWPL), the manufacturers of Fruzzanté, a one-of-its-kind sparkling alcoholic beverage, recently launched their premium honey mead brand called Arkä in Nagpur. With increased market penetration at the core of all its strategies, Arkä will now be available across the Vidarbha belt of Maharashtra, including areas like Akola, Amravati, Bhandara, Gondiya and Chandrapur.
Arkä is made from honey, which is fermented as mead, a drink that has been mentioned in ancient scriptures dating back to 100 BC. Wildflower Honey, Rose, and Jamun Berries are the three variants in the range of Arkä, which are made using the ancient concoction to make this dessert mead. The three ranges currently available include Arkä Honey, Rose, and Jamun. Like every other HZWPL product, the Arkä range is also an outcome of products sourced locally in the region. The premium range is priced at Rs 1,050 for a 375 ml bottle of Arkä Honey & Jamun and Rs 1,095 for Arkä Rose.
Speaking at the launch event at Hotel Tuli International, Nagesh Pai, co-founder and director of HZWPL, said, “Nagpur is a very crucial market for us and every time we come here, we have received a warm welcome. We are also very excited to participate in the Nagpur wine fest.”
Deepak Bhatnagar, director, HZWPL, said, “We have been receiving great response from Maharashtra and Goa, but Nagpur is special. My years of experience in this market speaks in favor of Nagpur”.
At the launch event Harkaran Tuli, director, Hotel Tuli International, said, “We are excited to associate with HZWPL. The team is enterprising, and this is an association we cherish and are very excited about.”
Arkä Honey is a luscious dessert mead inspired by the wildflower honey found across forests along with the Sahyadri ranges. It is characterized by playful tones of honey, hints of citrus, and floral notes. The mead makes a perfect dessert for a special occasion or makes an occasion special.
Arkä Rose is an ultimate expression of luxury. Red Rose forms the essence of this delicate dessert mead. No sooner do you open the bottle than you are pleasantly surprised by the aroma of fine Red Tea Roses. The aroma takes you through the mesmerizing site of rose gardens while you dip into the romantic rendition of Arkä Rose Dessert Mead.
Arkä Jamun is made from Jamun that is cultivated across the world but finds its home amongst the estates of India. This tannic fruit forms a prominent part of farm life yet remains an untapped treasure amongst the world of stone fruits. Fermented in barrels, it imparts a velvety texture and smooth finish to the Indian origin with truly international quality in Arkä Jamun Dessert Mead.
Hill Zill Wines focuses on creating drinks for people who wish to enjoy good experiential drinking. The brand envisages helping the local farmers across Maharashtra by sourcing directly from them and ensuring that they get paid their dues. While their brand Fruzzanté is also set to expand its product range and add variants like Orange and Spice Garden. They have also launched a low-cost option with the brand B&Co in the market, a honey base with popular flavors and colors. Within the next five years, they aim to be available in all major metros and start exporting their Made in India wines. Arkä will soon be seen in many new markets by 2022.