Hunter now achieves 7 Crore bottles average yearly sales

On the occasion of World Beer Day, Hunter Beer, the flagship brand of SOM Group of Companies, raises a bold and unapologetic toast to India’s ever-evolving beer culture. With over a decade of trust, flavour, and fearless appeal, Hunter continues to be the brew of choice for a new generation that celebrates life on its own terms. 

Crafted for those who don’t follow trends but make them, Hunter Beer is more than just a beverage- it’s an attitude. Known for its smooth yet strong taste and unapologetically confident identity, Hunter represents India’s new-age beer drinker: bold, ambitious, and always ready for the next big moment. 

A Legacy Brewed with Strength & Style: First launched in 1994 and repackaged in 2016, Hunter operates in the Mainstream Strong Segment (MSS), competing with category leaders. Hunter’s presence today spans over multiple states across India, including key markets like Madhya Pradesh, Odisha, Delhi, Karnataka, and Jharkhand- from retail outlets and army canteens to on-premise establishments. 

“World Beer Day isn’t just about beer- it’s about the stories we create with every sip,” says Deepak Arora, chief executive officer, SOM Group of Companies. “Hunter Beer has become a part of those stories- from late-night rooftop conversations to weekend getaways with friends. It’s a celebration of bold flavour and fearless living. With annual sales crossing 7 Crore bottles now, Hunter has built a loyal consumer base across metros and rising Tier-II cities. Its success is rooted in uncompromised quality, vibrant branding, and an iconic flavor profile that speaks directly to India’s bold, independent generation.” 

With a stronghold in key beer markets and a loyal consumer base that spans metros to rising Tier-II cities, Hunter’s legacy lies in its uncompromised quality, vibrant branding, and iconic flavour profile. As beer culture in India expands beyond seasons and stereotypes, Hunter leads the way with offerings that blend refreshment with power. 

This World Beer Day, Hunter invites you to #HuntTheMoment- a call to celebrate individuality, break monotony, and pour yourself into experiences that matter.

So whether it’s cracking open a chilled bottle with your gang, or vibing solo to your favourite playlist-Hunter Beer is your partner in every moment worth remembering. Here’s to bold beginnings and legendary sips. Happy World Beer Day!