JM Financial Private Equity invests INR 45 Crore in Energy Beverages

JM Financial Private Equity (the “Fund”) has finalized an investment of INR 450 mn in Energy Beverages (“Clear” or the “Company”).

Energy Beverages owns a fast-growing national bottled water brand, “Clear.” Founded by first-generation entrepreneur Nayan Shah, the Company has emerged to become a leading player in the HoReCa (hotels, restaurants & cafés) segment and is gaining a footprint in the retail market in India. Nayan Shah has over 18 years of experience in the beverage industry.

With a pan-India footprint, the Company is strategically expanding its distribution across the nation. Proceeds from the investment will support brand-building initiatives and enhance the existing capacities and distribution network of the Company.

Commenting on the investment, Darius Pandole, managing director and chief executive officer - Private Equity, JM Financial, said, “The Indian bottled water market is highly under-penetrated and fragmented, and we are witnessing a structural shift in consumption from the unorganized to the organized market, owing to factors like hygiene, and a general rise in health awareness in a post covid world. Clear has exhibited remarkable growth, securing a presence across the country. Backed by an experienced management team, Clear is poised to ascend and cement its position as one of the nation’s premier bottled water brands.”

Commenting on the capital raise, Nayan Shah, founder and chief executive officer, Energy Beverages, said, “At Clear, quality and innovation are pillars of our core philosophy. Pioneering vertical labelling and square-shaped bottles and introducing sustainable options demonstrate our commitment to innovation. Our company has witnessed exponential growth in the last three years, and we envisage an even more accelerated trajectory in the coming years. The capital infusion and partnership with JM Financial Private Equity will help us fast-track our current and future expansion plans. Our focus is on crafting a preeminent bottled water brand synonymous with trust and quality.”

This is the fifth investment from the Fund III, and is in line with its stated strategy of investing in growth–oriented companies in the mid-market space.