Kellogg's Chocos is now Kellogg's Multigrain Chocos

Kellogg's Chocos is now Kellogg's Multigrain Chocos
Photo - Kellogg's

Kellogg’s, the leading breakfast cereal brand in India, announced the relaunch of its most loved brand Kellogg’s Chocos to ‘Kellogg's Multigrain Chocos. The new Multigrain Chocos contains no maida and is made with a nutritious blend of grains including wheat, jowar, rice, and corn. This new food is high in protein, high in fiber, enriched with iron, calcium, and vitamins, and has zero maida. And what’s more, the product is chocolatier than before, making it an irresistible choice that kids will love.

The launch is supported by a film that will get covered nationally across multimedia channels, including television and digital platforms. Digitally, the film will extend to OTT, mobile, and gaming platforms. In addition, the campaign will have a strong social plan behind it.

Kellogg’s has roped in popular actor Kajol Devgan as the brand ambassador for its relaunch campaign. The new ad film highlights the playful negotiations and deals which often happen at the breakfast table between a mother and child.

Upon the launch, Prashant Peres, managing director, Kellanova said, “Chocos is a brand loved by millions of consumers in India. As market leaders, it is our responsibility to constantly listen to our consumers and offer products that go from great to amazing. The new Kellogg’s Multigrain Chocos offers the perfect combination of nourishment and taste, making it a win-win for both moms and kids.”

Speaking on the campaign launch, Vinay Subramanyam, marketing director, Kellanova said, “As we launch Kellogg's Multigrain Chocos, we're excited to offer a delicious blend that combines the goodness of multigrains with chocolatey fun. The launch is inspired by the amazing knack mothers have to ensure they give children something nutritious in a fun manner that delights them. The relationship therefore between mothers and children is special, playful and beautiful. Our launch campaign reflects that relationship.”

Anurag Agnihotri, chief creative officer Ogilvy-West, states, “In most homes, mornings witness a negotiation between the child and mother at the breakfast table. Children want something yummy, while mothers want to ensure what’s yummy is healthy too. Kellogg’s Multigrain Chocos helps strike the 'perfect deal' between mother and child and this is what our film brings to life. The banter between Kajol as the mother and the kid is super charming. We do believe that Kajol is a great brand spokesperson to bring this proposition alive.”

Multigrain Chocos is available in multiple pack sizes starting from Rs. 10/-. It is available for consumers to pick from the shelf from stores across MT, GT and E commerce platforms.

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