Keventers, an iconic Indian dairy brand with a legacy of 97 years best known for its milkshakes and ice-creams, expanded its dessert footprint pan India with the launch of its new Thick Shake category on 23rd November 2022. The all-new product line has 7 exciting and fun thick shake flavors consisting of some of Keventers most well-loved flavors such as Chocolate Oreo Thick Shake, Nutella Thick Shake, Chocolate Hazelnut Thick Shake, Choco Chip Thick Shake, Bubblegum Thick Shake, Kesar Badam Thick Shake, and Strawberry Special Thick Shake.
The original milkshake just got ridiculously thick and the flavors of your childhood are now being served in an all-new exciting way. The velvety soft richness and creamy consistency of each thick shake and the carefully crafted flavors are developed by the in-house team and are uniquely curated for the Indian taste palette.
Working to align with consumers’ taste
Speaking on the new product launch, Agastya Dalmia, founder and chief executive officer, Keventers says, “Seeing how Keventers iconic milkshakes and ice creams have been a huge hit with our patrons, we wanted to further elevate the Keventers Milkshake experience by introducing an all-new exciting category of thick shakes. We have been working hard to keep the legacy of Keventers going, from first launching our Keventers’ very first café this year in Zirakpur, running successful campaigns focused on Gen Z, to now adding an all-new Thick Shake category. This is another step towards expanding our dessert portfolio pan India and creating a brand that is truly aligned with our audiences and their taste. “
The thick shake prices start at Rs. 229 and are available across all Keventers outlets.
Keventers- The journey over the years
Keventers, creator of the iconic milkshake is India’s first very own ‘Made in India’ brand. Established in 1925 by Edward Keventer, Keventers then became famed for its milkshakes. Acquired by Ram Krishna Dalmia in 1940, it underwent great changes through the course of history. From supplying to the Indian army to becoming the preferred choice for Delhiites walking around Connaught Place. The brand was then revived in 2015 by Agastya Dalmia, Aman Arora, and Sohrab Sitaram. Keeping the vintage tone alive with its signature glass bottles, the trio has completely revamped the brand in a way that makes it strike a chord with modern-day consumers. Presently Keventers has a brand presence across India, Nepal, UAE, Oman, and Kenya.