Kezzler & Farmforce partnership brings Field to Fork traceability

Kezzler, the world-leading cloud-based enterprise (Level 4) traceability solutions provider, and Farmforce, the trusted source of first mile data by large multinational corporations, recently announced a new partnership for Field-to-Fork traceability.

According to the company, the new partnership delivers end-to-end traceability and visibility for clients, from farm to end consumer. Kezzler’s unit-level product data, combined with Farmforce’s visibility into the first mile of agriculture sourcing, provides a comprehensive picture of a product’s journey. Digitization is a prerequisite for the transparency required to improve the sustainability challenges and build trust in the global food supply chain. The Field-to-Fork partnership provides complete visibility from the inception of a product throughout the extended supply chain to the end consumer and recycling.

Collected and analyzed real-time data enables actionable insights, empowering clients to develop value-driven strategies, assess performance, alleviate bottlenecks, mitigate disruptions, and continuously improve and optimize supply chain processes.

Trust, transparency, and supply chain visibility are of increasing importance to brands and consumers alike. The ability to trace ingredients from farmers, through traders and processing and at every step of the supply chain ensures that brands can maintain high-quality standards, meet regulatory requirements and share relevant information with consumers through connected packaging. Kezzler and Farmforce’s integrated end-to-end traceability solution is delivered through a secured MSaas platform and offers full visibility of the provenance of ingredients. Brands can document the actions taken to meet their Environmental, Social and Governance objectives and share these with conscious consumers demanding to know more about the origin and environmental impact of the food they purchase.

Anne Jorun Aas, chief executive officer, Farmforce, highlights data as the driving force behind innovation, “We build trust and transparency by digitizing smallholder farming production all over the world. Data is easily collected on our mobile platform and visible at an aggregated level at the web platform enabling data-driven decisions. We currently have active deployments in 30 countries and 600k farmers on our platform. Driving innovation from people with passion and data with purpose.”

Kezzler chief executive officer Christine C Akselsen sees value created for both brands and consumers with Field-to-Fork traceability, “Trust, transparency and visibility are important in all industries, but perhaps none more so than the global food supply chain. There is an increased focus on food safety especially following the recent pandemic and a greater awareness amongst consumers about a range of issues such as sustainability.”

“The use of unique, secure and traceable identities (UIDs) delivers vastly improved visibility into product value chains. Items can be tracked from creation to consumption and the link to the brand is never broken. Suppose there is a problem at any point along the supply chain. In that case, the company can identify the cause (ingredients, suppliers, storage, and others) and issue a targeted recall for the affected products only. By proactively reinforcing transparency, brands can build trust, protecting both revenue and reputation.”

“Brands can document the actions taken to meet their Environmental, Social, and Governance objectives and share this with conscious consumers who are demanding to know more about the origin and environmental impact of the food they purchase.”

Photo attribution- <a href='https://www.freepik.com/photos/food'>Food photo created by jcomp - www.freepik.com</a>