Taking a 14% ownership stake in Kezzler, TOMRA demonstrates the importance of product digitization and traceability to its strategic continued investment in new technology as enablers of circular business models. Both TOMRA and Kezzler share a vision of leading the resource revolution; with its investment in Kezzler, TOMRA is able to explore and develop its position in the transition to a circular economy and optimize resource recovery and waste minimization opportunities in other industries within a rapid shifting digital space.
TOMRA chief executive officer and president, Tove Andersen, said, “Information sharing and transparency is one of the major enablers to achieving a sustainable circular economy and food system.”
Regulatory initiatives, such as ESG reporting, the EU Green Deal and digital product passports are becoming increasingly important in parallel with the awakening of consumer consciousness and demand for transparency. This creates a unique opportunity for TOMRA and Kezzler in an emerging space.
TOMRA's executive vice president and dead of group strategy, Lars Enge, adds, “The need for product serialization, traceability, and transparency is driven both by regulatory regulation as well as commercial aspects of the value chain.”
The announcement of TOMRA as a new strategic shareholder strengthens Kezzler’s position as a leading provider of product traceability and connected product offerings to enterprises globally.
Existing major shareholders, DNV, a global assurance and risk management giant, and Investinor, the Norwegian government fund, also participated in the share issue.
Kezzler’s chief executive officer, Christine C Akselsen comments, “We are committed to continuously evolving our Kezzler offerings for both existing and new customers, with the aim of building sustainable value chains. Our strategic and long-term investors help make this possible.”