Kinder Joy, the confectionery brand of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, recently introduced ‘Kinder Joy Natoons’.
Natoons collection is an all-year-round collection with different and interesting animals, which also come alive on Applaydu, which will excite and educate kids about the beautiful world of animals.
Now Kinder joy offers the opportunity to discover Natoons by entering the world of metaverse with the Natoons Metaverse Safari, on the occasion of World Animal Day (4th October)
Kinder Joy Natoons in collaboration with KidZania is introducing an immersive metaverse experience for children to celebrate World Animal Day and understand its importance. To experience the metaverse zone, visitors can put on VR headsets and go on a Natoons Safari in the Metaverse and learn about animals. The Metaverse Safari will showcase animals that are in the exclusive Natoons collection. Kids will also have an opportunity to take photos in the experience.
Additionally, the phygital experience through the AR feature on the free “Applaydu application will further amplify the fun experience. The first Metaverse journey of Kinder Joy will be inaugurated in Delhi and Mumbai on 1st October and will continue from 9th October (Delhi) till 17th Oct (Mumbai)
Speaking on the occasion, Amedeo Aragona, regional marketing manager of Indian subcontinent Kinder brands, Ferrero, said, “With the launch of Kinder Joy Natoons, we wanted to engage children into learning more about animals while having fun with Applaydu. It is our constant endeavor to consistently find new and innovative ways to nurture the imagination and creativity of children through novel content-based on new technology platforms. The Natoons Metaverse Safari event is one such innovative initiative to continue to drive children to learn, build, and explore exciting themes”.
Prerna Uppal, chief partnership officer, KidZania India, said, “At KidZania, we are always looking forward to the future. We did that by creating of its kind multi-sensory Kinder Joy Treat Factory experiences that bring alive the joy of manufacturing everyone’s favorite treat. We are extremely excited for adding another innovative dimension to our partnership with Kinder Joy by creating a truly unique environment – “The Natoons Metaverse Safari”. Through this hybrid experience not just kids but even young parents will have fun, and learn about animals and the values of respecting nature & all its creatures – a truly inventive celebration for World Animals Day”.
Metaverse is a new genre of tech innovation that is being embraced by tech-savvy parents and children. With the Natoons Metaverse Safari, Kinder Joy plans to tap into a larger audience, allowing them to learn uniquely. Additionally, Kinder Joy believes that using the metaverse will help children, learn to foster creativity and increase their enthusiasm for academic learning, especially in today’s technology-dependent world.