While summers can be torturous, yet it is the season that brings the best of everything right from berries to mangoes to coconuts to the best of vacation trips creating unforgettable, joyful memories. London Dairy's Summer Campaign #LiveTheIndulgence visualizes the blend of travel and flavors and fulfils people’s desire to escape the heat and explore different places that elevates them to a world of pure bliss and calms them down through exotic flavors.
The campaign depicts a feeling of euphoria, by having the consumer traverse through places with a mere spoonful of London Dairy ice cream. The three exotic themes are represented via experiential videos which depict Endless Adventure, Tropical Getaway and Winter Wonderland. Each of these moods has been playfully communicated by showcasing the indulgence while relishing London Dairy ice cream and then being brought back into reality. Making it an exciting sensory experience!
Milind Pingle, chief executive officer of Allana Consumer Products, said, “London Dairy is not just an ice-cream but an experience that elevates your senses to new heights of indulgence. Crafted with the finest ingredients, every flavor promises you a premium summer delight. The new #LiveTheIndulgence campaign captures the consumer emotions which convey their indulgent experience while having delectable London Dairy premium ice-cream."
Akshay Gurnani, co-founder and chief executive officer of Schbang Digital Solutions, said, “The aim of the campaign was to portray how London Dairy can transport you to a dreamy world with its fine ingredients. And that’s how the team came up with the idea of showcasing flavors can take you places. We churned out three visually appealing films with our in-house production team, Schbang Motion Pictures, to showcase how one can live the indulgence this summer. The films were produced with an intention to attract consumers & drive sales and will be leveraged across multiple platforms."
#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms to communicate the campaign message of making this summer feel like a dream, as you embark on a delectable ride, filled with delight.