Mateus & Aspri Spirits partner to expand business and build long-term relationships in India

Mateus by SoGrape, the iconic wine brand from Portugal, has reaffirmed its commitment to India with a three-day visit by its head of Sales, Miguel Pinto. During his visit, Pinto interacted with stakeholders in Bangalore and Mumbai to strengthen the brand's relationships and expand its business in the country.

Speaking about his India visit, Miguel Pinto, head of Sales, Mateus, said, "India is a key market for Mateus, and we are committed to building long-term relationships with our stakeholders here. We are thrilled to be partnering with Aspri Spirits, who share our vision for the brand and its potential in the Indian market. We believe that our wines offer a unique blend of tradition and innovation and it will be well received by Indian consumers."

In India Mateus offers its iconic Mateus Rosé Original, which has been a popular choice for consumers around the world for over seven decades along with Mateus Sparkling Rosé. An interesting fact about Rosé wine is that it gets its pink color from the red grapes used to make red wine. The only difference is that the grape skins are left in contact with the juice and pulp for a shorter time than with red wine, giving it its distinctive hue. The success of Mateus is attributed to the unique bottle shape which is derived from the hipflask that soldiers used to carry during the First World War and the wines are made using 3 grapes locally produced in Portugal that gives it a unique smooth mouthful, fruity, zesty aroma and taste. The brand places significant emphasis on sustainability, with a commitment to using rainwater to cultivate 70% of its vineyards' produce, implementing lightweight bottles in 43% of its Portugal vineyards, recovering 96.4% of waste in Portugal, and utilizing 100% recycled shipping cartons.

Apart from being sustainable and high on innovation, the core philosophy of Mateus also focuses on responsible drinking. During his visit, Pinto also highlighted the importance of responsible drinking and stated, "We believe in promoting responsible drinking and educating consumers about the culture of wine. Mateus has a long-standing commitment to sustainability, and we are proud to be one of the world's leading wine producers in this regard."

Mateus is collaborating with Aspri Spirits, its exclusive distributor and marketer in India, to achieve these goals. Aspri Spirits has a strong distribution network and expertise in marketing premium wines and spirits in India. The partnership with Mateus is expected to further strengthen its portfolio and offer its customers a wider selection of quality wines.

Speaking about the partnership, Jackie Matai, co-founder of Aspri Spirits, said, "We are delighted to be associated with Mateus, which has a rich legacy of producing high-quality wines for over 80 years. We believe that Mateus' portfolio of wines will cater to the evolving tastes of Indian consumers who are increasingly exploring new and exciting wines from around the world. We look forward to working closely with the Mateus team to establish the brand as a preferred choice for wine lovers in India."

The popularity of the brand has also put Portugal on the map of international wineries. To elucidate the fact, a data by IWSR states that the Portuguese wine industry has grown by a whopping 511.9% from 2020 to 2021 and now Mateus is looking to make its presence known in the Indian market through its association with Aspri Spirits.

Overall, Pinto’s visit to India and the brands partnership with Aspri Spirits reflects its commitment to expanding its presence in the country and providing Indian consumers with a wider selection of quality wines. Mateus recently celebrated its 80th anniversary and with its rich legacy and expertise in producing high-quality wines for over 8 decades, the brand is well positioned to cater to the evolving tastes of Indian consumers who are increasingly exploring new and exciting wines from around the world.