McCain Cheesy Pizza Fingers wins NIQ BASES Breakthrough Innovation Award 2025

McCain Foods India, India’s leading French fries producing brand is proud to announce that McCain Cheesy Pizza Fingers has been honoured with the highly coveted NIQ BASES Breakthrough Innovation Award 2025. This recognition places the product among an elite group of only 16 winners across categories, celebrated In India for redefining innovation, delivering strong consumer relevance, and achieving exceptional market performance.

The NIQ BASES Breakthrough Innovation Award is widely regarded as one of the most rigorous and respected accolades in the FMCG industry. It recognises products that not only introduce true innovation but also demonstrate sustained success and meaningful impact in the marketplace.

Launched as a first-of-its-kind fusion snack, McCain Cheesy Pizza Fingers has quickly become a consumer favourite, blending the beloved flavours of pizza with the convenience and fun of a crunchy finger snack. Backed by robust consumer insights and McCain’s commitment to quality, the product has resonated strongly with families, kids, and young adults seeking exciting, indulgent snacking options.

Speaking on the win, Mainak Dhar, managing director of McCain Foods India, said, “We are delighted and humbled to receive the NIQ BASES Breakthrough Innovation Award 2025. This recognition is a testament to our deep consumer understanding, our passion for culinary innovation, and our commitment to delivering products that bring joy to every eating occasion. McCain Cheesy Pizza Fingers has struck a chord with consumers across the country, and this win motivates us to continue creating memorable food experiences.”

Vijay Udasi, SA&I Head for NIQ in India said, “Innovation is more than making a change. It’s making a difference. And that’s exactly what the NIQ BASES Breakthrough Innovation Awards celebrate every year. NIQ BASES scrutinized 4000+ innovations across 85 categories in FMCG & OTC, to come up with 16 winners that are truly innovative and are making a difference to consumers’ lives in India.”

The award underscores McCain’s ongoing focus on product innovation, consumer-centricity, and category growth within India’s fast-evolving frozen food landscape.