MONIN India launches ‘Experience Studio’ in Delhi

Plans to launch more MONIN ‘Experience Studios’ across other cities
MONIN India launches ‘Experience Studio’ in Delhi

Photo - MONIN India

Georges MONIN SAS (MONIN) has announced the launch of its first exclusive ‘Experience Studio’ in India. The flagship facility spread across 3,500-square-foot is being inaugurated in The Dhan Mill, New Delhi. As part of its ‘Make in India’ commitment, the company also has plans to open many such centers across the country.

The Experience Studio, also known as the ‘House of Innovation’ at MONIN, showcases experimentation with flavors and applications. Known the world over, MONIN prides itself with over 100 studios worldwide, with each studio catering to every need of the local market in terms of flavors and applications.

Commenting on the Studio's opening, "We are eager to expand in India," said Germain Araud, managing director, MONIN India. "Once we have a well-established Studio, we do have plans to open more studios in other major cities across India. The Studio will act as a catalyst to exchange creative ideas and discover new applications catering to the Indian palette and bring together beverage industry stakeholders."

This new development comes after MONIN opened its wholly-owned subsidiary in Hyderabad as MONIN India. With a 40-acre manufacturing site, the company also has an exclusive in-house R&D center in Hyderabad that researches the Indian palette. The R&D center will develop new flavors and product categories, adding to MONIN's existing range of popular flavors. With more than a hundred partners across its distribution network, MONIN is now strengthening its presence in the country. The company also has a 30 plus member ‘sales and beverage innovation’ team of hospitality professionals who work with clients across India to help them develop creative beverage and culinary solutions.

MONIN comes with more than a century of artisanal beverage know-how and helps hotels, restaurants, cafes, and bars devise unique menus and applications. Entry to the Experience Studio will be invite-only, giving the clients a more holistic experience. The company plans to conduct several innovative, industry-related programs at the Studio. Visitors will have a chance to savor several beverage innovations, and partners can showcase their talent through personalized menu curation sessions. The Studio will be a hub of learning and help clients with technical knowledge about the products, techniques of beverage presentation, and suitable food pairings. Partners can also learn about the art of creating the best quality drinks while maintaining costs using high-quality MONIN products. The clients will be a mix of F&B professionals and students, bartenders, baristas, and mixologists, among many others.

"We plan to conduct masterclasses and new educational modules at the Studio," said Rohit Singhavajhala, marketing manager, MONIN India. "India has a very vibrant F&B industry with taste palettes changing every 100 kilometers. The Studio will be a testing center where unique applications are launched- from the hot coffee in the morning to the frozen yogurts and dessert. The opening of this Studio is just the beginning of our ambitious plans."

MONIN is globally renowned as the brand of choice for hospitality professionals. It takes pride in its best practices, such as responsible sourcing, natural ingredients, no artificial flavoring or coloring in the majority of its portfolio, and the use of pure cane sugar for its syrups, making the brand a trusted partner for the industry for generations.

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