Pansari Group closes FY 2023–24 with a 39% volume increase and a 20% value gain

Pansari Group, a renowned name in the FMCG industry, showcases its outstanding performance for the fiscal year 2023-24 with a 20% surge in value and an impressive 39% increase in volume, setting the company up for future growth. Furthermore, in the next two years, the brand will focus on its recently launched tea (TVOY), with a target of at least a hundred crore in sales and a 70% year-on-year volume growth.

The company's value-added products currently contribute 12% to 15% of overall sales and are expected to increase by 20% within the next two years. Pansari Group foresees a shift in regional contributions, with the North expected to account for 60% of business. The West and South regions collectively contribute 40% in the next fiscal year. 

Shammi Agarwal, director of Pansari Group, proudly stated, "Our commitment to delivering quality products and innovative solutions has been the driving force behind our exceptional performance for the fiscal year 2023-24. Despite challenges in international markets, we remained steadfast in our focus on diversification and delivering value to our customers.”

Currently, Pansari Group operates through a robust network of over 800 distributors. We have strategically segmented our distribution channels for commodities and value-added products, a move that has significantly optimized our operations. Moreover, we are investing in technological advancements to enhance our engagement with retailers, with the aim of strengthening our customer connections and retention. 

Previously, the brand witnessed a significant expansion with the launch of 'Mojee' cocktail syrups, Pansari Chai, and the TVOY Green Tea range, which solidified the brand’s position as a market leader in the FMCG industry.