India’s leading peanut butter brand MYFITNESS achieves a major milestone as the presenting sponsor of the Olympia Weekend 2021. Mr Olympia is an international bodybuilding competition held annually by the International Federation of Bodybuilding and Fitness.
The contest will take place between 7 to 10 October 2021 in Orlando, Florida, and will be broadcasted live on OTT platforms and TV channels. The Orange County Convention Center will host Olympia’s main events, including the 57th edition of the Mr Olympia competition and the new Olympia World Fitness Festival. The contest is a global sensation endorsed by various celebrities. This year, Sahil Khan, India’s Fitness & Youth Icon will grace the award ceremony as the Chief Guest of MYFITNESS.
Through the sponsorship, MYFITNESS aims at consolidating its position as a health and nutrition brand amongst fitness enthusiasts in India. The initiative will also help the brand to expand its operations globally in the near future.
Speaking about the occasion, Mohammad Patel, chief executive officer, MYFITNESS, said, “We are thrilled to become a part of the biggest bodybuilding competition in the world. India is filled with fitness enthusiasts, and we are honored to sponsor such a prestigious contest. We believe that such events are crucial to uplift the spirit of the common man, especially when they are reeling from Covid-19.”
Rahil Virani, chief marketing officer, MYFITNESS, further added, “Apart from the entertainment and social point of view, this mega-event will also help our brand gain further exposure in the Indian market. Through this event, we are hoping to tap into the global market in the future and build strong relationships with potential customers and business partners.”
Adding to the above, Sahil Khan, India’s Fitness & Youth Icon, mentioned an iconic moment for the whole nation. He said, “We are proud to be India’s first brand to partner and sponsor an event at Olympia, World’s most prestigious fitness event. This will motivate the country’s youth and uplift the spirit of fitness enthusiasts in India.”
The brand’s vision is to partner with Mr Olympia to become a Fitness companion for all fitness enthusiasts in India and worldwide.