D2C Seafood and Meat brand Pescafresh has unveiled an OOH campaign in Mumbai to promote their recently launched tech platform Pescalive. The in-house team has ideated and planned the campaign, in which 30 BEST buses are plying across the city displaying features of Pescalive. The campaign is also live on social media platforms.
The brand has designed the campaign with a catchy message on Pescalive - the world's first online seafood and meat market, encouraging the consumer to log in to the app daily! Pescalive is now live every morning from Monday to Saturday from 9.30 am onwards. The platform has already started influencer editions, live cooking sessions with renowned chefs, interactions with food bloggers and more. On Pescalive, customers will also get to see the right tips for buying seafood, hacks to cook and other information on Pescafresh products.
The objective is to drive product visibility and communicate brand messaging to the customers. Leveraging the creative elements with a new twist, the campaign will run for the entire month of July. It will help the brand not only reach out to the new audience but will also strengthen the brand presence.
"BEST buses have been an integral part of Mumbai's identity. What makes BEST bus advertising especially effective and powerful is that you can't ignore it. The new campaign has allowed us the flexibility to be creative with our messages, 'what you see is, what you get, with Pescalive.' It has given us a larger canvas to drive our message more effectively to our target audience on the roads," said Sangram Sawant, founder, Pescafresh.
Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first-come, first-serve basis in real-time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centers, explore live cooking marathons, expert panel talks and influencer engagements, among other activities.
Pescafresh raised funds to invest in geographical expansions and technological intervention. Pescafresh, currently in Mumbai, will soon launch its operations in Pune and Delhi NCR.