Modi Naturals one of the leading FMCG companies and makers of premium edible oil brand, Oleev, and popcorn brand, PIPO launches their digital campaign - ‘Love, Life & Popcorn’ encapsulating the joy of eating popcorn while sharing their best moments. The campaign was built on the insight that consumers can relive, resolve and share their precious memories with popcorn being the enabler.
The central idea of the campaign is to create popcorn as a snack for various memorable moments in life and establish PIPO as the preferred choice with its unique range of flavors. The campaign will be released as a three-part video series that will showcase different elements of emotions capturing love, togetherness, and sweet banter between couples while they enjoy their tub of PIPO popcorn.
The company has recently released its first video highlighting how PIPO popcorn resolves and is central to a harmless banter between a couple. The other two videos would be scheduled to release by mid-November followed by the first week of December respectively. To add more layers to the campaign, interesting contests would be simultaneously activated in which users can participate and win exciting prizes.
Talking about the campaign Mukesh Ghuraiya, chief marketing officer, said, "Love, Life, and popcorn is a slice-of-life content about the young millennials and GenZ. It was conceived with the idea to showcase how something as simple as Popcorn can bring happiness into your daily life moments. The campaign idea captures poignant moments between couples that bring out the delight and happiness of sharing a bucket of popcorn on a dull day. The new campaign features vignettes of people getting together on a date while watching a movie or a normal workout at home, over PIPO Popcorn, and reacting to different emotions differently. With consumers spending over 6 hours of their life on the digital medium, it was a well-thought-shareable campaign and we are looking forward to the release of the entire three-video series. The campaign also has a user-generated and contest leg to it to engage the consumers and will further enhance the theme.