99 Pancakes, one of India’s first QSR chains specialized in the pancakes segment, has collaborated with Rage Coffee, a Delhi-based caffeine innovation brand. In an effort to satisfy dessert cravings, 99 Pancakes and Rage Coffee are set to introduce two new flavors- Irish Hazelnut and French Vanilla, to the menu. As part of Rage Coffee's marketing strategy, 99 Pancakes will be promoting Rage Coffee in its menu and in-store merchandise.
A specially curated and brand-new menu includes pancakes, waffles, and coffee, which are available in two flavors from Rage Coffee - Irish Hazelnut and French Vanilla. The special menu offers Irish Hazelnut Pancake, French Vanilla Pancake, Irish Hazelnut Waffle, French Vanilla Waffle, Irish Hazelnut Iced Coffee, and French Vanilla Iced Coffee. The price of the new menu starts at Rs 120. This new menu will be served at all 40 outlets of 99 Pancakes across India.
99 Pancakes has outlets in Maharashtra, Gujarat, Uttar Pradesh, and Madhya Pradesh. Recently, the pancakes brand opened its three new outlets in Hyderabad, Telangana.
"Rage Coffee is all a flavor experimentation, innovation, and a maverick mindset. This is the millennial outlook that we have imbibed into our ethos. This exciting collaboration is an experiment with coffee and the favorite menu items at 99pancakes. Coffee lovers would love the twists that Irish Hazelnut and French Vanilla coffees bring to their pancakes and waffles," said Bharat Sethi, founder and chief executive officer, Rage Coffee.
On collaborating with Rage Coffee, Renuka Chalekar, head - marketing, 99 Pancakes, said, "Rage Coffee is an innovative coffee brand, and collaborating with it gives an opportunity to come up with new innovations in our menu. Through this collaboration, we intend to aim the coffee connoisseurs”.
Rage Coffee, a caffeine innovation brand, is India's first 100% plant-powered coffee prepared with 100% Arabica beans from the country's most prestigious estates. The brand is backed by ace cricketer Virat Kohli.