Revolutionizing Grocery Shopping: Fresh Signature brings new approach to everyday essentials shopping

Reliance Retail Unveils Fresh Signature in a new avatar at Infiniti Mall Oshiwara, Mumbai, transforming grocery shopping into a new culinary experience
Revolutionizing Grocery Shopping: Fresh Signature brings new approach to everyday essentials shopping
Photo - Reliance Retail

Reliance Retail, a pioneer in the retail industry, introduces an all-new Fresh Signature, an experiential supermarket that redefines conventional grocery shopping. Spread over a sprawling 9000 sq. ft. at Infiniti Mall Oshiwara, Andheri West, Mumbai. Fresh Signature promises an immersive journey of culinary discovery, complementing everyday grocery needs.

Breaking away from the monotony of traditional grocery retail, Fresh Signature introduces a pioneering concept with 17 live food experiences, blending curated live food stations with a diverse product array. Customers can indulge in a sensory journey exploring Fresh Dairy & Ethnic Sweets, Zero Waste Organic Zone, Turkish Delights, Patisserie, Premium Dry Fruits and Nuts, Ethnic Snacks, Live Khakra, Fudge and Chikki, an Ice-cream Sundae Parlor, a Noodle Bar, a Health Café, Artisanal Honey bar and much more.

The grand launch events witnessed the presence of renowned personalities along with prominent names from the retail and food industry, influencers, food vloggers, and socialites. Pastry Chef and the ‘Macaron Queen of India’, Pooja Dhingra, famous for her Le 15 Patisserie, graced the special preview of the store on February 2, 2024. Fresh Signature houses ‘The Patisserie’ at this store. Bollywood icon and health & fitness diva Shilpa Shetty also attended the launch event and showcased her association with the healthy quick noodles brand WickedGud, featured at the live noodle bar within the store.

Reliance Retail currently operates 141 Fresh Signature stores, each spanning 3000–5000 sq. ft. of retail area, across the country. The brand sets itself apart with a commitment to quality and convenience, offering a wide assortment of everyday grocery essentials, including rice, pulses, flours, edible oil, chocolates & confectionaries, biscuits, processed food, juices & beverages, home & personal care products, along with international cuisines ingredients and local ethnic snacks. The hallmark of each Fresh Signature store is the availability of fresh and high-quality fruits and vegetables sourced from the best farms, both locally and globally. Reliance Retail plans to expand this concept to other locations and delight customers pan India in the coming months.

Fresh Signature epitomizes Reliance Retail's commitment to delivering a shopping experience that transcends the ordinary, creating a haven for culinary enthusiasts and everyday shoppers alike. Explore the extraordinary at Fresh Signature - where grocery shopping meets culinary inspiration.

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