The home-grown startup, Roastea, a complete beverage company specializing in fresh milk-based tea and coffee vending machines and premium cafes and kiosks is successfully expanding its footprint across Tier-1 and Tier-2 cities of India. The brand plans to install more than 1200 + vending machines pan- India this fiscal. It would increase Roastea’s presence across eight states and 20 cities. In addition, the company will strengthen its footprint by launching over 30 premium cafes and kiosks across Bangalore, Gujarat, and airports. Fueled by this aggressive growth and expansion, Roastea expects to grow its revenue sixfold this financial year 2023.
To serve quality and uniform taste beverages across various business verticals, this Omnichannel Beverage Brand of India intends to establish itself as the beverage connoisseur brand nationwide. Roastea’s fresh milk-based coffee and tea vending machines cater to corporates, MNCs, conglomerates, airports, and hospitals. Roastea leverages technology and has a unique IoT-enabled setup for all their machines. Their outlets are a one-stop shop for all types of beverages and variety of regional delicacies.
Founded by brother-duo, who have lawyers turned entrepreneurs, Anurag and Chaitanya Bhamidipaty, Roastea was conceptualized with a vision to render exceptional quality products while catering to all kinds of taste palates.
The beverage industry in India is witnessing exponential growth with the development of preferences for better out-of-home coffee and tea solutions. India’s hot beverage market is pegged at Rs 5,000 crore, the café and retail chain market at Rs 50,000 crore. Roastea has a clear road map for future growth and a large addressable market.
Strengthening its presence in PAN India, Anurag Bhamidipaty, co-founder, Roastea said, “We are happy to see significant growth and scale, despite the pandemic. We started the company by identifying the void that corporate coffee and tea vending has in the market. In the last two years, we started operations in Delhi-NCR, Maharashtra, Gujarat, Tamil Nādu, Telangana, Kerala, Uttar Pradesh, and Rajasthan. The coming two years will remain crucial as we work assiduously to strengthen our presence in this industry. With a robust supply chain and leveraging technology to ensure smooth and seamless operations, we are confident in establishing Roastea as the Omni-channel Beverage Brand in India. This Fiscal we expect to install about 1200 plus vending machines as well as strengthen our B2C footprint in India by launching different formats of outlets in Karnataka, Gujarat, and other airports. It has been a exciting journey for us thus far. We are excited to continue expanding our footprint to serve more customers across demographics.”
Roastea, curated by connoisseurs operates across multiple verticals such as:
(a) corporate beverage solutions- coffee and tea vending machines set up at corporates; and
(b) Outlets – Establishing Premium cafes and Kiosks at multiple tiers one and tier two cities, airports, railways, corporate parks, and the like. The Founders also plan to launch a unique D2C vertical for its products soon.
Roastea envisions reaching broader demography and becoming a distinctive Omni-channel round beverage brand. The plans to achieve this vision are diverse and have chartered. The company intends to deliver quality beverages to people with various preferences by inspiring a sense of belongingness.
With its dedicated manufacturing unit in India, Roastea is a supporter of Aatmanirbhar Bharat. The vending machines offer 30 plus beverage solutions with a portfolio ranging from filter coffees, western-style coffees (Cappuccino, Latte, Americano), Indian Masala Chais (Elaichi, Ginger, Masala, Tulsi, and Lemongrass) to Artisanal Green Teas (Detox Kahwa, Kashmiri Kesar Kahwa, Tulsi Lemon Giger, Tulsi Pomegranate, Honey Lemon and the like). These vending machines provide a seamless beverage dispensing experience to all their customers. A unique brewing technology ensures consistency, premium quality, and optimum utilization of resources in a vending machine.
Roastea has already installed over 500 vending machines Pan-India and is present across eight states and 17 cities. Keeping safety first during the pandemic while serving customers, Roastea leveraged IoT Technology and installed touchless dispensing across all its vending machines. It also helped them analyze consumer behavior. And track customer preferences along with ensuring optimum utilization of resources. Roastea, as of date, operates about ten outlets in Ahmedabad, Mangalore, and Bangalore and serves about a whopping 70,000 cups of beverages everyday.