Roha Group acquires Saraf Foods

A freeze-drying leader consolidates its position as one of the world’s largest manufacturers of food colors and now dehydrated ingredients
Roha Group acquires Saraf Foods
Photo - Roha Group

Roha Dyechem, one of the largest players in the food color and ingredients industry, announced it has fully acquired Saraf Foods, a Vadodara-based freeze-drying specialist food processing company with a significant presence in global markets - the US, Europe, and Latin America.

Roha Dyechem is an Indian multinational and one of the largest food color and ingredients manufacturers globally. In the past seven years, this is the 7th acquisition of the 50-year-old established Roha Group. Headquartered in Mumbai, India with a presence in 22 countries catering to the needs of Multinational FMCG, Pharma, Food & Beverages, and Industrial Color industries, Roha Dyechem is one of the formidable Speciality Chemicals Multinational.

Roha Dyechem’s primary focus is driving innovation, co-partnering, timely delivery, and customer satisfaction which have helped build trust in their customers. With this acquisition, Roha adds advanced technology like Freeze-Drying, Air Drying, and Individual Quick Freezing (IQF) of fruits, vegetables, spices, and herbs in addition to the existing Modified Vacuum Drying (MVD) technology it had in new foods, Italy.

Photo - Roha Group

Roha Dyechem's 100% acquisition of Saraf Foods marks the entry of new leadership, thereby infusing a new thought process and outlook into the company; and will allow the company to offer its customers and market partners a complimentary portfolio to its existing natural food color solutions for dietary supplements. Saraf Foods’ existing investors such as Singapore-based Private Equity fund DSG Consumer Partners, Danish Agri-business Fund IFU, and UK-based Pedoria Group will also be exiting the company in favor of Roha Dyechem along with Saraf and his family.

"With its exclusive focus on freeze drying for nearly three decades, Saraf Foods is a strategic acquisition for us and will help us further expand our product portfolio of dehydrated vegetables and fruits, which includes MVD and Air-Dried technology with manufacturing in New Foods, Italy. With this acquisition, now we have production in India, enabling us to expand our customer reach," said Mahesh Tibrewala, managing director, ROHA Group.

"In the past 50 years, ROHA Group has successfully transitioned from manufacturers of synthetic food colors to natural and clean label food colors, industrial colors, and dehydrated ingredients. We both believe in creating value for our customers, resources, and society. Ethical business practices have always helped us remain in the top position. A well-planned acquisition leads to a win-win for both companies. We welcome team Saraf Foods and look forward to working together to serve our customers by driving innovation for them," said Brijesh Tibrewala, managing director, ROHA Group.

Based out of Gujarat, Saraf Foods with a global presence in around 15 countries, has two manufacturing facilities of 40000 sq. mtrs. jointly, and employs more than 500 people.

“In 1993 when we forayed into freeze drying, we were venturing into unchartered territories. Over the last three decades, we have created a successful business and now we are happy to pass the baton to Roha who I am sure will take this business to newer heights and realize greater potential. This acquisition will begin a new chapter of growth for the organization,” said Suresh Saraf. Saumil Shah and MGB Advisors acted as an advisor to the transaction. JSA and Parinam Law acted as legal advisors to sellers and purchasers, respectively. Further ZADN & Associates has done the financial and tax due diligence.

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