Sid’s Farm: Trailblazing on the milky path from Hyderabad to Bengaluru

Sid's Farm, a D2C dairy brand based in Telangana, announced its launch in Bengaluru and the availability of its products on leading eCommerce sites such as Milk Basket, Big Basket, Zepto, SuprDaily, and Fresh to Home. Bengaluru, with a population of more than eight crores, the third highest in India (25% urban, > 50% migrated) and the fourth largest in terms of GDP, is a natural augmentation choice for the brand in a consumer-driven city. The city has humongous potential due to the growing need for superior quality dairy and an increased appetite for premium.

Sid's Farm offers consumers the unprecedented opportunity to choose one of the best available brands in this regard. Initially, the products will be available only through eCommerce sites, serving milk and regular-use dairy products like paneer, curd, ghee and butter. Sid's Farm's unique offering allows customers to choose from separate cow and buffalo milk and dairy products, depending upon their preference.

Excited about the launch in Bengaluru, Kishore Indukuri, founder and managing director of Sid's Farm, said, "It is an exhilarating experience to launch Sid's Farm in Bengaluru and expand our range from Telangana to Bengaluru. I am optimistic that we will soon capture the eyeballs and heart share of residents of the garden city like our patrons in Hyderabad'. Recently, Indukuri won the 'Young Leader of the Year (South)' in Dare to Dream Awards 2022, stating that he dreamed of making dairy products quality-proof and dairy farming more tech-oriented."

He said, "We are kicking off our venture by serving our superior quality milk & dairy products only through eCommerce sites. We will introduce the same subsequently with niche store partners in Bengaluru. Eventually, we want to be directly available to our customers at their doorsteps through our app and distribution channel."

He added, "It is not only the achievement of a milestone, but our honest intention is to make natural buffalo and cow milk free from all antibiotics, hormones, and preservatives available to all."

Sid's Farm is a fresh dairy brand based in Telangana which has put quality as the topmost factor of any product. With more than 500 store partners in and around Telangana, Sid's Farm aims to provide consumers with the best quality milk, where every unit undergoes 45 tests based on FSSAI (Food Safety and Standards Authority of India) legal standards of milk and milk products.

Incidentally, Bengaluru is a consumer market. Sid's Farm stands for quality and aims to stand out among the dairy companies of India. It is also a consumer-focused firm and strives to improve its products through feedback from stakeholders. The lack of fresh cow and buffalo milk and milk products free from any antibiotic, preservative, or synthetic hormone, presents Sid's Farm with the perfect opportunity to provide consumers with best-in-class milk and dairy products.