Storia launches 360-degree campaign for its fruit shakes

Mumbai-based Storia Foods & Beverages, a young and disruptive F&B brand in India, has announced its new, exciting ad film-led integrated marketing campaign “Wish it never gets over” for their range of Storia Shakes. The campaign includes the rollout of three ad films in association with a man of many crafts- an­ actor, comedian, show anchor, and doctor Sanket Bhosale, with an interesting, humorous parody on current affairs.

The ad campaign has been conceptualized and executed by Prime Focus Technologies, while the media campaign was planned and executed by Publicis Beehive. The WINGO campaign will be supported by a 360-degree integrated marketing communication, which includes strong digital activities and engagement-building influencer activity planned by Django Digital over three months.

The ads will be further amplified with the help of ATL and social media platforms, TV during IPL, digital across OTT platforms, and YouTube in key markets. Storia is looking to interact and engage with the millennials and Gen Zs in key cities to reinforce its brand-building journey as India’s highest fruit content shake gives you a complete drinking experience making them the better refreshment to go for this summer.

Storia Fruit Shakes are a part of the company’s portfolio of one of India’s largest range of natural and India’s only trans-fat free shakes, having the highest fruit content (As per the research done by MINTEL GNPD) in India. This campaign reinforces the company’s promise of fruitiest, tastiest, and thickest shakes in town, which the consumer only wishes it never gets over. Storia Shakes are available in nine lip-smacking flavors with no added preservatives. The Storia shakes are available across modern trades, eCommerce platforms like Amazon, Big Basket, and the company’s D2C website.

Speaking about the campaign Vishal Shah, founder, and managing director, Storia Foods & Beverages, said, “We, at Storia, feel a great responsibility towards our consumers because what we serve affects their health and lives directly. Hence, we find it imperative to deliver our value systems of wellness, convenience, and sustainability with everything we do. We are excited to reach out to our consumers this summer through our first-ever 360-degree campaign in fun yet a very impactful way. With the ongoing pandemic, we look to lighten the mood in a category that is already very serious and usually only promotes health. This campaign is a great way to increase significant brand consideration with our millennials and Gen Z, in a format they relate to best, parodical yet impactful.”

Commenting on the media campaign, Charles Victor, chief operating officer - Publicis Beehive, said, “Summer is a key season for F&B brands to engage with their consumers, and Storia® with its impressive range of offerings does a great job of communicating the same. We’re looking to turn the brand into the go-to refreshment this summer through the campaign and a strong targeted media plan. We are confident this will have a big impact on the brand.”

Storia Foods & Beverages is a young and disruptive Indian food and beverage brand with a robust R&D-driven product portfolio, with superior health benefits, offering unique flavors and richer taste with no added preservatives. Storia envisions driving innovation across significant food and beverage categories with products that will help build a nutritionally stronger nation and work towards adding ease, creating value, and inspiring a healthier lifestyle.

Launched in April 2017, Storia finds its roots in celebrating togetherness that brings joy through food and stories. Built by a strong professional leadership team with extensive experience in large MNCs and domestic brands, Storia is present across 33 cities in India across over 50,000 retail outlets.