TenderCuts becomes India’s first omnichannel meat & seafood brand to break even

TenderCuts, the omnichannel meat and seafood brand, has announced that it has achieved profitability, becoming the first company in the country’s organised fresh meat retail sector to reach this milestone. This achievement comes on the back of an extensive financial and organisational restructuring initiative launched over the past year. 

In August 25 the company reported Store Level EBIDTA of 10% and Overall EBIDTA of 1% on Revenue of INR 5.6 Cr. Year– on-Year revenue growth for August stood at 40%, marking a strong recovery and consistent upward momentum.  

“We are proud to have achieved profitability, “said Sasikumar Kallanai, Co-founder and chief executive officer of TenderCuts.  “This turnaround is the result of blending operational efficiency, offline trust, and tech-enabled convenience. TenderCuts is now on a disciplined path to scale, and ready to redefine how India experiences fresh meat and sea-food.” 

The company’s turnaround was driven by a cluster-first approach to expansion, significant reduction in operating expenses, and improvements in sourcing and last-mile delivery efficiencies. This playbook places strong emphasis on unit-level profitability and operational accountability. 

Key performance metrics- August 2025: 

• Customer Acquisition Cost < ₹85 - among the lowest in the category.

• 88% Organic Traffic (across website, app, and retail)- reducing reliance on paid marketing.

• 85% Monthly Repeat Purchase Rate - demonstrating high customer loyalty.

• 8% Month-on-Month Growth in new unique transacting users over the last quarter without heavy marketing spends.

“Profitability is not the destination, but a checkpoint. It gives us the clarity and confidence to scale responsibly,” added Sasikumar. 

TenderCuts aims to consolidate its leadership in Chennai through 100% local saturation and then expand into other cities across South India.  By March 2027, TenderCuts plans to operate 50 stores, up from the current 18, and become the largest omnichannel meat and seafood brand in India. 

TenderCuts playbook follows affordability, availability, accessibility and consistency as its core principles, with a broader mission to make clean quality meat and sea food accessible to Indian households through a reliable means of technology and retail experience.