TenderCuts expands its footprint in Bengaluru

TenderCuts, tech-driven fresh meat and seafood company, sets foot in Bengaluru to launch its offline stores and online delivery. Currently, the residents in vicinities of JP Nagar, Koramangala and HSR Layout would be the first group of privileged customers to have an exciting purchasing experience of buying meat and seafood from an organized retail store, as this would be the first organized meat and seafood retail store in Bengaluru. The brand would be strengthening its presence in Bengaluru with more stores in the coming months across different neighborhoods.

Commenting on this milestone, Nishanth Chandran, founder and chief executive officer at TenderCuts, stated, “Since our first launch in Chennai in 2016, our experience has been nothing short of extraordinary. We are humbled by the response we have received from our customers, which has helped us grow and become one of the most preferred brands for the purchase of hygienic meat and seafood. With our expertise as the market leader in Hyderabad and Chennai, TenderCuts leaps ahead into the Bangalore market with constant passion towards delivering the highest quality of fresh meat and seafood.”

He further added, “Currently, TenderCuts is the only meat and seafood start-up that follows an omni-channel business model (online and retail), which helps in maintaining absolute freshness in the products. Once a customer places an order for a meat product, the order is directed towards the nearest TenderCuts store in the neighborhood. The butcher slices the meat or seafood only after the order is received and is not cut and stored prior.

“We process our orders in compliance to WHO and FSSAI standards, and the order is delivered within two hours after the initial cut to ensure that our customers are assured of freshly cut meat and seafood at any point in time. Our farm-to-fork approach has set new benchmarks in the fresh cuts meats industry, with a diverse application of food technology to the selection, processing, preservation, packaging, distribution of fresh-cut meat and seafood.”

In continuation to its steady growth, TenderCuts has recently raised Rs 110 crore (USD 15 million) in a round led by Paragon Partners, a mid-market PE fund with participation from NABVENTURES, an agri-food tech VC fund backed by NABARD. In addition to the capital received from NABARD, TenderCuts also leverages NABARD’s network of over 5000 plus farmer producer organizations which includes over 1 million farmers, which helps TenderCuts to augment its supply chain by establishing direct partnerships with local farming and fishing communities and strong backward links to guarantee absolute freshness.

Customers can opt to purchase products of TenderCuts from the stores directly or they can order online through the TenderCuts app (available on app store and Google play store), website (www.tendercuts.in) or reach +91 89390 91091. TenderCuts has also introduced contactless retail services to help customers pick a slot, book their order, pick up from the store directly, and ensure social distancing is maintained.