

Driven by consumer demand for healthier, more sustainable and consistent products, the juice market is undergoing a transformation and needs to adapt to remain competitive. Tetra Pak, a world leader in food and beverage processing and packaging solutions, emphasizes that modernizing its production line is no longer a choice but a strategic necessity.
“The success of the juice industry is proportional to its ability to innovate while maintaining efficiency and sustainability. For this meticulous work, the choice of processing line is essential,” explains Ana Paula Forti, Processing Director at Tetra Pak Brazil. “We at Tetra Pak offer specialized equipment that guarantees flexibility and a modular approach to beverage manufacturing. Our solutions in processing, packaging, and product development support customers in responding quickly to market and consumer needs.”
Therefore, Tetra Pak presents five reasons that highlight the benefits of updating the juice manufacturing process.
#1 – Reduce costs
With an updated production line, it's possible to optimize resource use and reduce operating costs. The Tetra Pak B in-line pasteurizer, for example, combines high performance with significant resource savings: it can process 20,000 to 60,000 liters per hour, ensuring flexibility for different production scales. This equipment offers several measurable advantages, with less waste and reduced energy costs, in addition to providing all the benefits of continuous mixing.
#2 – More consistent production
One of the factors that helps maintain consumer confidence is product consistency. The aseptic tank system, with continuous production monitoring and automatic cleaning (CIP), ensures the preservation of the beverage's characteristics and maintains its sensory quality, such as texture and density. From the beginning to the end of the line, the product remains homogeneous thanks to agitation and refrigeration technology, which maintains a stable temperature.
#3 – More sustainable production
For Tetra Pak, sustainability is not part of the strategy – it is the strategy itself. Therefore, the company develops equipment that reduces environmental impact without compromising line performance, helping its customers move towards more sustainable production, which has become a strategic necessity today. This commitment is reflected both in Tetra Pak's global actions – which since 2019 has reduced greenhouse gas emissions by 54% in its own operations and by 25% in its value chain – and in the solutions it offers its partners. The Tetra Pak Indirect UHT Unit DE, for example, combines high efficiency and low energy consumption. The equipment features a closed circuit that reduces waste in pre-sterilization, and its advanced cleaning and fouling control solutions extend continuous production time, reducing downtime and maintenance costs, in addition to having an intelligent hibernation mode that reduces steam and energy use by up to 60%.
#4 – Innovate and stand out in the market
Reinforcing its position as an end-to-end supplier to the juice industry, Tetra Pak offers, in addition to its equipment, complete solutions that help transform ideas into successful products. While enabling the launch of beverages aligned with consumer trends, the company's Services area supports its clients in achieving agility, quality, and sustainability through advanced digital technologies that allow for real-time monitoring, predictive maintenance, and performance optimization. These resources ensure greater predictability in operations and create conditions for companies to stand out in an increasingly competitive market.
# 5 – Meeting customer demands
Even in a mature market like juices, innovation remains a key differentiator. To stand out, it's essential to meet the evolving demands and preferences of consumers, offering, for example, unique sensory experiences. Tetra Pak, through its Product Development Centers, supports its customers on this journey with solutions that enable the rapid development of innovative recipes, whether through unusual fruit combinations, the inclusion of vegetables, or the addition of functional ingredients. With innovative technologies and specialized technical support, producers can quickly test and launch new formulations, ensuring safety, quality, and consistency at every stage of the process.
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