Among India's leading healthy breakfast and snacks start-up brands, True Elements is now certified 'Clean Label' by the Clean Label Project, US. Anchored on the promise of providing 'Food that DOES NOT lie to you,' this certification is a testament to the brand's commitment to consumer health & delivering taste without any ingredient-driven compromises or adulteration. True Elements rests on four pillars of True - True to our Food (Nutrition), True to our Word (Transparency), True to our planet (Recycle), and True to our Families (People).
True Elements claims to become the only Indian food brand globally recognized as both 'Clean Label' & '100% Wholegrain' with the new certification. These coveted accreditations are awarded by leading US-based non-profit organizations, Clean Label Project & Whole Grains Council, respectively, who are known for raising the bar globally on food nutrition, food safety, and driving consumer transparency.
These stamps of credibility provide fact-based reassurance to consumers and are a testament to the brand's philosophy of creating a world where promises and claims aren't made up of lies or jargon and where 100% of its taste is achieved with 0% chemicals, 0% preservatives and 0% added sugar.
Clean Label Project tests rigorously for over 130 harmful contaminants, including pesticides, plastic and heavy metals. This certification allows True Elements to be a part of the solution that addresses the growing consumer concerns around industrial and environmental contaminants and toxins in packaged food.
Speaking about the double certification, Puru Gupta, co-founder and chief executive officer at True Elements, said "We are very proud to be India's first food brand that is recognized across two pillars of True - Clean Label as well as 100% Whole Grain. At True Elements, our brand growth predominantly has been built on the back of innovative clean and nutritious product offerings and these certifications are proof of that."
Adding to this, Sreejith Moolayil, co-founder and chief operating officer at True Elements, said, "With these certifications, we at True Elements are proud that our commitment of quality promised is validated by scientific testing. With these international approvals, our consumers can be doubly sure that our products are 100 % clean."
True Elements is driven by providing True Nutrition with True Transparency and True Sustainability.