VEEBA marks remarkable growth and innovation, celebrates 10-year milestone

The brand enjoys 300+ product variants catering to diverse consumer preferences and culinary needs
VEEBA marks remarkable growth and innovation, celebrates 10-year milestone
Photo - Veeba

VEEBA, India's leading and rapidly expanding food brand, proudly marks its remarkable journey of ten years, characterized by unparalleled growth, relentless innovation, and resounding success. With a deep-rooted presence in over 700 cities across the nation and a diverse portfolio of 330+ products, VEEBA has achieved a remarkable feat, approaching 1000 crore~ brand.

Guided by the visionary leadership of Viraj Bahl, founder and managing director of VEEBA, the brand's journey has been nothing short of extraordinary. Reflecting on this milestone, Viraj Bahl stated, "As we celebrate a remarkable decade of VEEBA's journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1000+ crore company, this journey has been nothing short of extraordinary. "

He further added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we're adding yet another layer of value to our offerings. This milestone isn't just about numbers but the passion, dedication, and collective effort of our 2000+ member team and partners and their unwavering support."

With over 150,000 points of sale, VEEBA has firmly established its presence as a frontrunner in the food industry. The brand's commitment to quality control is evident through its state-of-the-art manufacturing facilities spanning 500,000+ sq. ft. across two plants in Neemrana and Keshwana, Rajasthan. A team of 80+ food technologists upholds the brand's reputation for excellence. The brand's R&D center in Gurgaon, housing a team of 30+ chefs and many food scientists, is responsible for driving culinary innovation.

VEEBA's decade-long success is underpinned by crafting innovative products tailored to the Indian palate, achieving unprecedented growth, and commanding substantial market share across categories including salad dressings, mayonnaise, spreads, and culinary sauces. Anchored in meeting dynamic consumer preferences, VEEBA steadfastly delivers offerings of the highest quality.

In honor of this milestone, VEEBA introduces a refreshed packaging design, simplifying product categorization and serving as a wellspring of culinary inspiration. The packaging heralds a new era of ingredient transparency, providing consumers with creative recipes and ideas. By scanning the QR code, customers unlock a treasure trove of recipes, elevating culinary experiences. The packaging prominently showcases ingredients, empowering informed choices.

Further validating its reputation, VEEBA has received the AmbitionBox #BestPlacesToWork in India Awards 2022 accolade. With unwavering dedication to innovation, quality assurance, and extraordinary growth, VEEBA's captivating product spectrum encompasses ketchup, mayonnaise, dressings, sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. Accessible through General Trade, Modern Trade, and E-commerce channels, VEEBA's influence flourishes in the dynamic food industry landscape.

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