BL Agro Group launches Agri Value Chain to support farmers and agribusiness, making UP a self-reliant and sufficient state

 CM of UP Shri Yogi Adityanath at BL Agro Group stall at India Food Expo in Lucknow
CM of UP Shri Yogi Adityanath at BL Agro Group stall at India Food Expo in LucknowPhoto - BL Agro
  • ‘Khet Se Kitchen Tak’ Initiative launched leads Connect Agritech will also act as an agrifintech to help the farmers in procuring loans and insurance

  • RLRC Lab & Research Centre will help with food testing and certification

  • The Group Unveils Its Farm to Fork Initiative at India Food Expo in Lucknow to make farmer Farmprenuers contribute towards making UP a one trillion economy.

B L Agro Group, which comprises Leads Connect Services - an agritech company, Rohilkhand Laboratory & Research Centre (RLRC), BL Agro Industries, an FMCG company, and Laxmi Agro, a food commodity trading and export house, launched ‘Khet Se Kitchen Tak’ solution at the India Food Expo held in Lucknow, Uttar Pradesh. As the Agri sector desperately needs to improve productivity and sustainability, this farm-to-fork solution offers just that. It creates market linkages throughout the Agri value chain by clubbing the services provided by subsidiaries of the B L Agro corporate umbrella.

The ongoing three-day event, from 2nd to 4th November, was inaugurated by Uttar Pradesh Chief Minister Yogi Adityanath in the presence of Union Minister of State for MSME Bhanu Pratap Verma. All the services offered by all the group companies – Leads Connect, RLRC, BL Agro, and Laxmi Agro are displayed during the trade fair. A live demo was given for both Vtol and Agri drones to Deputy Chief Minister Brajesh Pathak and Kapil Dev Agarwal Minister of State of the Ministry of Vocational Education and Skill Development of Uttar Pradesh.

Kapil Dev Agarwal, Minister of State of the Ministry of Vocational Education & Skill Development of UP testing the drones of Leads Connect Agritech
Kapil Dev Agarwal, Minister of State of the Ministry of Vocational Education & Skill Development of UP testing the drones of Leads Connect Agritech

Navneet Ravikar, chairman & managing director, Leads Connect Services, briefed them about the initiative as well as gave them a first-hand experience of flying the drones. Four entities are synergizing the ‘Khet Se Kitchen Tak’ initiative to provide full-stack solutions to ease problems for farmers, Farmer Producer Organisations (FPOs), and agribusinesses. With Leads Connect Services provides precision farm advisory, financial, and crop risk management to the agriculture community Rohilkhand Laboratory & Research Centre (RLRC) providing critical food testing, assaying, and certification facilities to agri-businesses at the farm gates and BL Agro and Laxmi Agro provide market linkage, bringing finely curated, packed quality food material to consumers’ kitchens through its extensive network of distributors pan India.

Brajesh Pathak, Deputy CM of UP with Navneet Ravikar, CMD, Leads Connect Services
Brajesh Pathak, Deputy CM of UP with Navneet Ravikar, CMD, Leads Connect Services

Leads Connect Services, a data risk management, and financial services Agritech Company, is the foundational block of the initiative. It plays a critical role in providing farm risk management and securing higher incomes for farmers by mitigating pre-harvest risks. The company also disseminates timely stage-wise agronomy advice such as the impact of weather, biophysical, and crop management parameters on productivity.  

Apart from increasing yield efficiency, Leads Connect offers digitalization and end-to-end analytics, including geospatial, SpaceTech, and Drone as a Service (DrAAS) for precision farming. Leads Connect has created a unified platform called AGRANI, which is a digital database of farmers that stakeholders can access through analytical dashboards. It has created two Apps:

Agrani app for farmers and Agrani Saathi for FPO, Agri Businesses, and VLE (Village Level Entrepreneurs) and plans to set up Brick and Mortar Agrani Centres throughout Uttar Pradesh bringing farm advisory, financial services, and market linkage to the doorstep of farmers/Agri-businesses.

Lastly, as the agritech business correspondent of SBI Bank, Leads Connect offers timely capital to small and marginal farmers, FPOs, and budding agri-preneurs for agricultural and allied activities. Within its financial inclusion services, the company builds accurate farmer and farm profiling on agricultural and historical activities to help tenant farmers, budding village entrepreneurs, and agri-businesses gain loans without difficulty. It also caters to seamless access to all relevant insurance products - health, crop, cattle, life, and motor. Furthermore, it delivers continuous post-sale service assistance, including claims management.

RLRC is the second building block of the initiative, and it delivers analytical testing and food quality assessment of both raw and processed products.

Laxmi Agro India is the third subsidiary of B L Agro Group which forms the final building block of the Khet Se Kitchen Tak initiative. A commodity trading enterprise, the company specializes in the export of agricultural and processed foods and sweeteners across the globe. It creates the market connections that local farmers require to reach international markets and directly export stringently quality-checked and certified food products from Uttar Pradesh.

Ghanshyam Khandelwal, chairman, B.L. Agro, says, “UP stands on a precipice. We need to fuel its agriculture and food processing engine to achieve the vision of converting it into a trillion-dollar economy. That’s what makes us so excited and determined to build a sustainable and linked agri-ecosystem within the state. At its base, Khet Se Kitchen Tak is about supporting farmers and agribusiness, but if you zoom out, the initiative is about making UP a self-reliant and sufficient state that doesn’t depend on anyone during any stage of the agri-value chain. While the initiative encompasses all food products from pulses to oil, we will be putting the spotlight on millets like ragi, jowar, and bajra as 2023 is the International Year of Millets.”

“The changing global demands are outpacing what our current agricultural and food systems can achieve,” comments Navneet Ravikar, chairman & managing director, Leads Connect Services. “Currently, over 50% of India’s population depends upon agriculture to put food on the table. Yet, the sector contributes merely 20% of the national GDP. All these are signals of the dire necessity of a digital transformation, which is why we are fixated on building technologies that can drive the Khet Se Kitchen Tak initiative. Our objective is to bring the consequent benefits to every acre of farmland and stakeholder in the value chain.”

“The Agri sector desperately needs to improve productivity and sustainability, and the initiative delivers just that. Through our services, we’ll be helping different stakeholders grow more resilient and high-yielding crops. While it encompasses all food products from pulses to oil, we will be putting the spotlight on millets like ragi, jowar, and bajra as 2023 is the International Year of Millets,” explains Prachi Srivastava, quality manager, RLRC.

In addition to bridging the gap between farmers and customers, the project will expand the food product distribution network for farmers and other stakeholders in both domestic and international markets. Laxmi Agro, being the export and bulk food trading wing, would take good quality food material from UP to the entire world. While B.L. Agro’s signature brands, Bail Kolhu and Nourish, act as the force multipliers for the domestic market. Bail Kolhu, their Kacchi Ghani Mustard Oil enjoys a cult position in its existing markets across North India. ‘Nourish’ offers a range of grocery products typically used in an Indian kitchen, including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Achars, Murabba, Spices, breakfast cereals, and other ready-to-cook products. The two brands give BL Agro one of the largest distribution networks among all branded edible oil and food product players in the country, with over 150,000 retailers, across 200 cities in 13 states of India—Uttar Pradesh, Uttarakhand, Delhi, Haryana, Punjab, Rajasthan, Assam, Arunachal Pradesh, Gujarat, Madhya Pradesh, Bihar, West Bengal, Jammu, and Nepal. 

Their reach is further amplified by the company’s exclusive brand outlets present in 12 locations across Delhi, Rajasthan, Uttar Pradesh, Gujarat, and Madhya Pradesh, and their online platform as well as popular e-commerce platforms like Amazon. Moreover, the e-mandi of Agrani will fire up the front end of the Nourish Store, providing agribusinesses and FPOs direct access to consumers and retailers for their horticultural produce at a hyperlocal level.

Besides empowering farmers to tap into this vast reach, BL Agro brands Bail Kolhu and Nourish will also capitalize on the UP government’s One District One Product scheme to procure raw materials for their plants locally, providing a quality finished goods to their customers and market linkage to the farmers.

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