Bonn Group showcases innovation, heritage, and health-first products at ANUGA Select India 2025

The recently concluded ANUGA Select India 2025 marked a strategic milestone for Bonn Group, as the company utilized the international platform to showcase its diverse product range and future-ready innovations. Speaking about the motivation behind participating in the event, Amrinder Singh, Director of Bonn Group, highlighted the importance of global exposure for Indian FMCG brands.

“Anuga Select India provided us a global platform to showcase our diverse portfolio, connect with trade partners, and strengthen our position as a trusted FMCG brand from India," Singh stated. The three-day exhibition enabled Bonn Group to engage with key buyers, distributors, and partners from around the world, opening doors for new collaborations and market growth.

Showcasing a legacy of taste and innovation

At the event, Bonn Group highlighted its flagship product lines that showcase both its rich heritage and dedication to meeting changing consumer needs. The company displayed its premium Americana Biscuits, the artisanal LA Americana Gourmet Breads & Bakery collection, and the health-focused House of Veda range, which emphasizes organic and natural ingredients.

These offerings, according to Singh, reflect the brand’s core philosophy: a blend of taste, health, and innovation in every bite.

Aligning with growth and market evolution

Participation in ANUGA Select India wasn’t merely an exhibition move; it aligned with Bonn’s broader strategic roadmap. Singh noted that the event supported Bonn’s long-term vision for expanding its presence in premium, healthy, and organic product categories, while simultaneously strengthening distribution across domestic and international markets.

"Consumers today seek healthier, clean-label, and indulgent options," Singh said. "Our portfolio blends taste with health, aligning with these demands."

While the company did not unveil specific new product launches during the event, Singh hinted at continuous innovation driving the brand’s R&D and upcoming product pipeline.

Standing out in a competitive landscape

In a crowded FMCG arena, Bonn’s edge lies in its 40-year legacy, consistent product quality, and ability to innovate across diversified categories. From traditional breads and biscuits to clean-label and organic offerings, Bonn’s adaptability to changing consumer preferences has been a cornerstone of its continued growth. “Our strength lies in trusted quality, a legacy of four decades, global taste standards, and diversified categories—ranging from breads and biscuits to clean-label and organic products,” he emphasized. "That’s what set us apart at Anuga Select India."

Global outreach and new opportunities

One of the most significant aspects of Bonn’s participation was its outreach to international buyers and partners. The event served as a vital platform to explore export expansion, build new relationships, and initiate conversations around private label partnerships and collaborations in the premium wellness space.

"We identified avenues for export growth and new geographies that align with our health-forward positioning," Singh shared.

A focus on sustainability

Bonn’s vision is not just limited to taste and innovation—it is firmly rooted in sustainability. Singh highlighted the company's efforts in adopting clean ingredient sourcing and responsible manufacturing practices as part of its broader sustainability agenda. These principles are especially critical as modern consumers increasingly prioritize environmental responsibility in their purchasing decisions.

What’s next for Bonn?

With ANUGA Select India 2025 serving as a successful showcase, Singh also gave a glimpse into what lies ahead for the brand. "You can expect new health-forward bakery items, premium biscuits, and expanded organic offerings to cater to evolving lifestyles," he revealed.

In closing, Singh shared the key message Bonn Group aimed to communicate to industry stakeholders and visitors at the event: “Bonn stands for taste, trust, and innovation. We are committed to offering healthier, sustainable, and globally competitive products.”

As the FMCG landscape in India and abroad continues to evolve, Bonn Group's presence at ANUGA Select India 2025 underscores its readiness to lead with purpose, innovation, and a legacy of excellence.