Gentlebrand marks Packaging Première 2026 debut with its award-winning designs

Meet Gentlebrand’s packaging design experts on Stand A22 at Packaging Première 2026, taking place from 19 to 21 May, Allianz MiCo convention centre, Milan.

Gentlebrand, the Italian branding and design agency, is announcing its participation at Packaging Première 2026. This globally recognised event is a benchmark for the luxury packaging sectors of beverages and cosmetics. The show is an opportunity for designers, brands and those in the creative sphere to inspire one another and shape the future of this industry.

“Gentlebrand is making its mark at its first Packaging Première appearance. We will be showcasing our award-winning design collections, including our AVANCE perfumes, ROSAE BioPET bottles and B-ALPHA, high-sensory-impact energy drink cans, which replicate the powerful look and feel of the skin of reptiles. Our experts look forward to discussing the background of these distinct designs and upcoming projects at our debut”, explained Andrea Rizzardi, director of Gentlebrand.

To be unveiled at the show…

AVANCE: the chess-inspired perfume collection, combining power and passion

Visitors to Gentlebrand’s stand at Packaging Première will discover AVANCE; the distinctive fragrance collection inspired by a chessboard of desire. Winner of the 2025 Pentawards Platinum Award within the ‘Professional Concept’ category, and as a finalist in Packaging Première’s Avant Garde Award for its ‘Design Category’, each bottle represents a story in which every move is a deliberate act of power and seduction.

It is an exclusive, limited-edition range of twelve unique scents, carefully designed to reflect the fascinating duality of humans through a sophisticated duel between light and shadows. AVANCE will provide visitors with a sensory experience, blending strategy and beauty where each fragrance becomes a winning move.

ROSAE: the BioPET wine bottle with a glass-like effect; where sustainability meets elegance

Packaging Première attendees will see Gentlebrand’s truly revolutionary design in ROSAE. This 750ml, 100% BioPET (50g) wine bottle is a standout example of responsible packaging, as it offers a lightweight and durable solution in packaging, reducing the carbon footprint associated with traditional glass bottles.

Its innovative material ensures that the bottle remains sturdy while being more energy-efficient when producing and transporting. ROSAE’s design is inspired by that of the timeless beauty of rose gardens, evoking a freshness in the bottle’s soft, flowing curves. Another winner of the 2025 Pentawards for the Silver Award, ROSAE represents a step forward in the evolution of sustainable packaging, proving that eco-conscious choices do not have to compromise on elegance or functionality with Gentlebrand’s premium wine bottles.

B-ALPHA: the distinctive energy drink for unleashing inner strength

Visitors will also be able to view Gentlebrand’s powerful energy drink cans with B-ALPHA. Receiver of the iF DESIGN AWARD for 2026, this design abandons the fluorescent codes typical of the industry, instead being in favor of a premium, sensory direction. With a reptile-like skin texture, and striking animal eyes symbolising the awakening of alpha energy, these cans were created through embossed screen printing on soft black polypropylene. The contrast between matte black and metallic gold transforms the packaging into a totem of energy and power.

This project redefines what energy drinks can be, and demonstrates how design can transform into tangible energy.

With a strategic and design-driven approach focused on responsible innovation, Gentlebrand transforms packaging into a powerful tool of brand identity, capable of conveying values, aesthetics and personality through distinctive and tangible solutions.

“Gentlebrand’s participation in Packaging Première 2026 marks an important milestone for the agency, confirming our role as a strategic partner for companies seeking to stand out with packaging designs that combine beauty, innovation and sustainability. We look forward to seeing you in Milan at Stand A22, to engage together in the next chapter of luxury packaging”, concluded Rizzardi.