MONIN India announces its participation in AAHAR 2022

• Launches its renewed version of its global variant ‘Le Frappe de MONIN Vanilla’

• Plans for Rs 200 Crore factory project in Telangana well on its way to ground-breaking

MONIN India announces its participation at the 36th AAHAR International Food & Hospitality Fair with its biggest presence in India. The event is scheduled to take place from 26 to 30 April 2022 at Pragati Maidan, New Delhi. The event's significance is stronger this year in a post-pandemic scenario after two years. Furthermore, participation from MONIN India is of significance and importance as the company reiterates its focus on the Indian market with its direct presence through MONIN India.

"With a 1000 sq ft interactive space, MONIN's presence in AAHAR is going to be unique with new product launches, invigorating discussions with all stakeholders in the Hospitality Industry and exciting tasting sessions along with our seasoned Beverage Innovators. After a gap of two years, this fair is going to be a landmark event in the food and beverage industry. We couldn't be more excited to showcase MONIN India in a New Avatar," asserts Germain Araud, managing director, Monin India.

Another key announcement is the launch of the new and improved Le Frappe de MONIN Vanilla, specially curated for the Indian market. The improved flavor has been introduced after an in-depth research and in-market field study by the India R&D and Beverage Innovation team. "The Frappe was developed keeping in mind the uniqueness of the Indian palette- A true 'Make in India' product," confirms Germain.

Le Frappe de MONIN Vanilla is revolutionizing the basic preparation of dairy-based drinks be it milkshakes, smoothies, cold coffees, frappes, etc. The ease of use and its application versatility encourages replacing vanilla ice cream with Frappe powder. There is a distinct advantage as companies can now do away with the need for large refrigerators to store ice creams.

These new developments point to Monin India's seriousness in strengthening its presence in the country. As Germain asserts, "We are committed to investing in India. This is evident with our Rs 200 Crore factory project scheduled to commence operations as soon as the factory site planning is completed."

MONIN is globally renowned as the brand of choice for hospitality professionals (Bartenders and Baristas). It takes pride in its best practices such as responsible sourcing, natural ingredients, no artificial flavoring or coloring in the majority of its portfolio, and the use of pure cane sugar for its syrups, making the brand a trusted partner for the industry for generations. With over 150 flavors across 150 countries, MONIN has sold over 100 million bottles all over the world.

MONIN team will be glad to meet you at Booth No 9A and 9B, Hall No 2 (First Floor) at AAHAR 2022, Pragati Maidan, New Delhi.