Kezzler & Syntegon partner for product digitization & traceability
Syntegon Technology, as leading global Level 1 to Level 3 process and packaging technology provider, and Kezzler AS, Oslo, Norway, the world-leading cloud-based Level 4 traceability solutions provider, recently announced creating a new partnership for product digitization and traceability.
This non-exclusive partnership brings together their combined expertise and experience across multiple industries. The partnership will offer customers increased convenience through the flexibility to choose complementary best-in-class solutions to effectively implement their product digitization and traceability strategies with a minimal operational burden. “We are excited to bring this partnership to the market,” says Matthias Heinrichs, chief sales officer (CSO) at Syntegon Cartoning – Track & Trace.
Through ePartnership, customers have the freedom to select vendors suited to their requirements, rather than be constrained by vendor lock-in between IT and OT. “By each party focusing on their corresponding core competencies with a proven interface between the two systems, customers can select the best vendors for each area of application,” says Heinrichs.
The interoperability of the two systems ensures faster implementation times, delivering transparent, compliant, and secure supply chains, creating value for both the business and consumers.
Responding to a pull from consumers, brands, and governments
The drive for product traceability comes from all sides of the supply chain. Governments are increasingly implementing unit-level traceability legislation to protect consumers from counterfeits and secure taxes. In contrast, conscious consumers have a new set of demands and expectations around brand transparency and access to product information. Recent events have accelerated the adoption of digital technologies with brands seeking flexible and scalable traceability solutions to improve supply chain efficiency and control, ensure regulatory compliance and offer new opportunities to engage with consumers.
Phone scanning a QR-code
The Kezzler and Syntegon partnership let brands seamlessly track and trace products from creation to consumption, gaining deeper insights into the product journey and the entire product life cycle. Each product is given a unique, secure, and traceable identity (UID) through a QR code or any other preferred carrier. A digital twin of each product is created in the cloud where data associated with the product is stored, eliminating data silos by creating end-to-end visibility in one place. Brands have access to highly structured data sets linked across production, distribution, and consumption. Real data and insights can be used to proactively resolve issues related to product sustainability, production efficiency, regulatory compliance, and risk.
Benefits beyond supply chain transparency and compliance - Connecting with consumers
The benefits offered by the partnership go beyond process and supply chain transparency. Digitizing products empowers brands to deliver an enhanced, personalized, and context-aware consumer experience seamlessly across multiple sales channels and geographies. Through the UID on the product, brands can share more information directly with consumers than through a typical label. Reinforcing product transparency helps brands efficiently stop counterfeit products and unauthorized distribution by simplifying the verification of authenticity for all stakeholders. Connected products present brands with new opportunities to capture valuable last-mile data helping to build consumer trust and loyalty while protecting brand revenue and reputation.
As pioneers in their respective fields, both parties can draw on decades of experience and knowledge. Proven interfaces can be quickly integrated into different organizational environments, and the combined portfolio is both modular and flexible. Companies can start with a simple solution, such as basic product authentication, and scale up to high volume, high complexity global traceability solutions through additional use cases.
“As an independent, specialist provider, our flexible platform includes working integrations towards other IT systems to ease the time, cost and complexity of solution implementation for clients. The proven integration between Kezzler and Syntegon systems pulls on both parties' unique strengths and expertise so that brands can fulfill the growing demands from governments and consumers to provide authentic, transparent and connected products. Product traceability across the entire product life cycle is essential in securing full supply chain visibility and control. In addition, it presents brands with new ways to share information directly with consumers, leading to greater trust and longer-lasting relationships. The scalable and agile system architecture can meet changing regulatory requirements and consumer expectations helping to protect against risk and safeguard brand revenue and reputation.”
Kezzler makes every single product unique, traceable and interactive. For over 19 years, unique digital Kezzler identities have helped solve real-world problems sustainably in multiple markets and sectors. Kezzler provides a cloud-based traceability platform that brings value to brand owners by securing supply chains and elevating the consumer experience.
By utilizing proven GS1 EPCIS messages, Syntegon's CPI Level 3 Suite is easily integrated with the upper Level 4 Kezzler cloud-based enterprise system. Furthermore, both companies can offer shop floor digitalization and supply chain management solutions beyond classical track & trace. Proven and standardized interfaces like OPC UA or Open-SCS are also in use for these solutions.