EXBERRY by GNT to highlight wide-ranging possibilities with plant-based colors at Fi Asia Thailand 2023

GNT will showcase the versatility of its plant-based EXBERRY colors with a vast array of vibrant food and drink products at Fi Asia Thailand 2023 from 20 to 22 September in Bangkok.

EXBERRY concentrates are created from edible fruits, vegetables, and plants using physical processing methods such as chopping and boiling. Based on the concept of coloring food with food, they can deliver a full spectrum of shades and are suitable for almost any food and beverage application.

FMCG Gurus’ research shows that 65% of Asia-Pacific consumers say they like food to have bright and intense colors – but 77% say it is important products do not contain artificial colors.[1]

At Fi Asia Thailand, GNT will demonstrate how EXBERRY can be used to create eye-catching food and drink with clean and clear labels. The GNT stand (Booth R01, Hall 3) will feature a wide variety of products colored with EXBERRY, with giveaways for visitors, including beers and ice cream.

The company’s technical experts will also be on hand throughout the event to offer advice on how plant-based colors can be used to meet individual project requirements.

Victor Foo, GNT’s general manager for APAC, said, “Modern shoppers want natural food and drink products that also deliver strong visual impact. EXBERRY® is a consumer-friendly solution that can deliver a rainbow of spectacular shades in almost any application. We’re looking forward to showing Fi Asia Thailand visitors the vast potential of our plant-based colors.”

Fi Asia Thailand takes place at the Queen Sirikit National Convention Centre in Bangkok.

^[1] FMCG Gurus ‘Flavor, Color & Texture - Q4 2022 - Global & Regional’