Ingredion launches first functional native, clean label starch with gelling and improved mouthfeel capabilities

Ingredion, a leading global provider of specialty ingredient solutions to the food and beverage manufacturing industry and pioneer of clean label ingredients, today announced NOVATION Indulge 2940 starch, expanding their line of clean label texturizers with the first non-GMO functional native corn starch that provides a unique texture for gelling and co-texturizing for popular dairy and alternative dairy products and desserts.

Launching in North America and coming soon to all regions, this, functional native starch represents the latest innovation from Ingredion's premier clean label product pipeline, delivering novel texture and mouthfeel as well as natural claim enablement. NOVATION Indulge 2940 starch offers a consumer-preferred “corn starch” label, which is highly recognized and more accepted by consumers globally than gelatin, carrageenan and other common texturants, according to Ingredion’s ATLAS proprietary consumer insights.

“Consumers increasingly expect all of the products they buy to have a great texture and flavor, but at the same time to be made with ingredients they recognize and feel good about” says Jinat Mansuri, technical service manager U.S. and Canada.“With NOVATION Indulge 2940 functional native starch, food brands can formulate popular products – such as yogurts, puddings and desserts that satisfy both the increasing demand for clean labels and the growing better for you foods desire from consumers, and all with an indulgent and appealing texture.”

Consumer interest on the importance of what is listed on a product label has grown rapidly in recent years, with 79% of global consumers stating that they want to recognize a product’s ingredients and 62% stating they always or usually read the back and side of the product package, according to ATLAS. NOVATION Indulge 2940 functional native starch will help food brands achieve the flexibility required by today’s health-conscious consumer, delivering a clean label ingredient that doesn’t compromise on texture or taste.

Other benefits of NOVATION Indulge 2940 functional native starch includes cost stabilization and potential improved cost-in-use thanks to the ingredient’s reliable supply and local reach. Applications work conducted by Ingredion’s Global Application team demonstrated potential cost parity in formulation and additional $6.1M in projected revenue per 100,000 metric tons of finished product, according to Ingredion’s ATLAS proprietary product simulator.