SternVitamin: New premix solution for women’s cycle health

SternVitamin, a global supplier of micronutrient premixes, introduces its new premix solution, SternWoman Cycle Support. This premix was developed to support women throughout all phases of their cycle. It contains micronutrients that are important for a wide range of metabolic pathways but are often below the recommended intake levels for women. With the new premix and its campaign on reproductive health and general well-being, the company is continuing to focus on women's health. SternVitamin's micronutrient experts support producers of fortified foods and beverages, as well as nutritional supplements, to develop innovative products tailored to specific target groups.

Cycle Health – More than just a trend

Worldwide, it is estimated that two-thirds of women of childbearing age are affected by a deficiency in at least one essential micronutrient.¹ These micronutrients perform key tasks in numerous physiological processes, including the female hormone cycle, where they help regulate endocrine functions. Since the menstrual cycle is controlled by complex hormonal regulatory circuits, cycle complaints, mood swings, skin problems, or low energy levels can be related to hormonal imbalance. Such an imbalance can also affect women's general health. Therefore, a balanced hormone level is increasingly understood as the key to holistic well-being. For this reason, 36% of women already take health supplements with vitamins and minerals that are tailored to the natural hormone cycle.²

SternWoman Cycle Support supports well-being throughout the menstrual cycle

The new Premix SternWoman Cycle Support provides women with micronutrients that perform important functions during the menstrual cycle. The B vitamins contained in the Premix solution contribute to hormone regulation and energy supply. Vitamin B6 in particular plays an important role in hormone regulation through its involvement in neurotransmitter synthesis and estrogen metabolism. Other micronutrients, such as folic acid, zinc, and iron, support physiological processes that are important for the functions of the reproductive system. Certain micronutrients, especially antioxidants such as vitamins C and E, help reduce oxidative stress and influence pro-inflammatory mechanisms in the body. Research suggests that they can therefore have a supportive effect and contribute to general well-being during menstruation — for example, in the case of typical complaints such as cramps, bloating, or headaches.

Greater awareness of well-being

Food, beverages, and dietary supplements designed specifically for women recorded global year-on-year growth of 18 % in June 2024.³ Products designed for women's reproductive health showed average annual growth of 19 % worldwide between 2020 and 2025. This means they are growing faster than the overall market for dietary supplements, which saw a growth rate of 5 % over the same period.⁴

“Today's generation of women has an open mindset – they are actively looking for ways to support their health and well-being,” says Anna Schäfer, Product Manager at SternVitamin. “SternVitamin's service includes working with customers to develop new, creative product ideas that contain micronutrients as well as other components such as plant extracts.”

¹ Stevens, G. A. et al.: Micronutrient deficiencies among preschool-aged children and women of reproductive age worldwide: a pooled analysis of individual-level data from population-representative surveys, Lancet Glob. Health, 2022.
² Innova Market Insights: Top Health and Nutrition Trends 2025, 2025.
³ Innova Market Insights: Top 10 Food and Beverage Trends 2025, 2025.
⁴ Innova Market Insights: Database Global July 2020 – June 2025.