The Symrise research and technology department in the taste, nutrition and health segment in order to meet the consumers expectations of the food products they choose fosters greater internal and external understanding by explaining the fascinating blend of scientific, technological and human factors that power flavor creation.
Symrise supports its customers in delivering consumer-preferred products. This involves proprietary technologies and human skills. To shed light on the secrets behind the creation of taste solutions Symrise has conducted interviews with members of its R&T department. It has summarized its findings in an essay to share with its customers.
According to Symrise a combination of research and technology, as well as raw materials with natural authenticity as an essential factor designs flavor creation. This supports today’s consumers' wish to know what their food and beverages contain, where they come from and how manufacturers produce them.
Dr. Katharina Reichelt, director functional flavor solutions, R&T taste, nutrition and health, Symrise said, “The overall process of creating a flavor forms a highly complex task. It involves many different technologies and processes. We like to compare it to the different instruments in an orchestra contributing to an enjoyable piece of music. In this essay, our R&T colleagues explain how they create their own very special harmony. They are revealing some of the secrets behind taste solutions."
Combining human senses and science power
“Science-powered flavor creation” begins when the R&T department receives a project brief with defined objectives and characteristics. It then works towards the end goal to provide its customer with a consumer-preferred solution that meets their particular specifications. This may involve creating a completely new solution or reconstructing an existing taste.
Reichelt further explains, “We start the process by decoding the inherent principles of a sample that meets some of the characteristics requested by the customer. This helps us to get to know the taste actives and sensory key drivers. We also learn which ingredients play a relevant role for the flavor. For this, we use human senses in synergy with technology."
Creating flavors through science and nature
Key technologies, such as LC-Taste (liquid chromatography – taste) and GC-O (gas chromatography – olfactometry) combine chemical separation methods with sensory analysis, while trained experts identify which ingredients impart the different tastes and smells. Symrise uses Artificial Intelligence to assist flavor creators, with proprietary digital tools like predictive modeling. They help screening the existing Symrise portfolio and find suitable ingredients that the experts can use to create a flavor.
‘Real life’ behavior also forms an important part in the performance of a flavor. Factors such as saliva and mouth temperature can substantially affect taste. For this reason, R&T uses close-to-nature technologies such as an artificial mouth model to gain important information about how a flavor behaves.
Equipped with an ingredient list created by these chromatographic analyses, sensory, predictive modeling, artificial mouth model and authenticity tests, the flavor creators can start to create the flavor. Finding a 100% match takes some manual fine-tuning of ingredients by flavorists, who can access a library of valuable innovative ingredients that constantly evolves as new natural raw materials are identified.
Sylvia Barnekow, director food and science application technology, R&T taste, nutrition and health at Symrise says, "Of course, before we can use a newly developed flavor, we need to know how it develops over time and under different environmental influences. We use proprietary technology to conduct accelerated stability tests, predict shelf life and assess behavior under variable conditions such as temperature and humidity. Only after another round of sensory testing, we will incorporate the taste in an end product application. After that, we ask a panel of consumers to test it and to give their own feedback."
With the openness of the Symrise research and technology team, this essay clearly shows that it takes a highly specialized blend of science and artistry, proprietary technologies and finely tuned flavor expertise for Symrise to support its customers in creating delicious food and beverage experiences that consumers love.