Established in 2020, SEVEN SPRING is an Indian tea brand made of sheer grit, passion, and vision to revive ancient Indian goodness and natural purity. With products made using natural cherry-picked ingredients from all over the world, as a brand, SEVEN SPRING claims to always provide every tea enthusiast with quality and authentic essence in each sip.
"My passion for good tea and desire to share the love of fresh premium teas with tea enthusiasts worldwide led to the inception of our brand, SEVEN SPRING," shared Sejal Pravin Purohit, founder, SEVEN SPRING. "The final product results from globe-trotting research on different health products in the market, Vedic herbs, flowers, and shrubs. To us, the true essence of purity translates to all things authentically real. Therein, the product lineup is authentically natural and made with the best ingredients offered by our beloved mother nature."
Manifold options to pick from
Tea is a must for every Indian household. The brands and ways of consuming tea also vary from home to home. As a brand, SEVEN SPRING believes that it holds the upper hand with its products due to the uniqueness that it brings to the table, which is full of flavorful tea.
According to Purohit, people consume these teas because they are loaded with nutrients and plant compounds that can have positive health effects. Elaborating in detail, Purohit explained. "For instance, the potential health benefits of green tea can also vary based on the brand you choose and how you make it. Well, our brand has taken the initiative and tried working around these aspects and has come up with teas that aided in preventing health hazards, which helps us stand apart.”
We all know that our Indian taste palette differs greatly from the rest of the world. Keeping this in mind, SEVEN SPRING as a brand understood this and came up with flavors for fellow country people inside out. Its flavors tantalize the senses in the best way. The brand has a total of 24 and 8 SKUs in the premium and economical categories, respectively.
Quirky and sustainable packaging
With the wave of sustainability unfurling the nation, the demand for sustainable packaging has also risen, especially after the prime minister's extended push and promotion. Keeping this in mind, SEVEN SPRING took the initiative of creating completely sustainable packaging to contribute to the planet and a better tomorrow.
She explains, "Having done detailed research for over nine months, we discovered that the tea sachets destroy our environment. Teabags are made of a plastic polymer called polypropylene or an epoxy resin called epichlorohydrin, which is extremely harmful to the environment because they contain elements that are harmful to the ecosystem in the long run. As a result, we were able to come up with packaging that is 100% compostable and environmentally friendly. It is a plant-based packaging that can be dissolved in the soil. In the long run, we plan to have our packaging patented and are doing our research for the same."
Stepping toward the D2C market
The company is taking conscious steps toward making it an environment-friendly business brand by using natural ingredients, compostable packaging and minimizing waste.
In order to promote sustainable products in the D2C market and penetrate it to the fullest, SEVEN SPRING plans to venture into the market. "Today's consumer is very well aware of the environment-friendly products and wants to contribute their bit to the planet. And hence, we feel that the D2C market will greatly accept our products," Purohit concludes.