Fueled by recent investments from brand ambassadors Anushka Sharma and Virat Kohli, leading Indian food tech startup Blue Tribe has selected Singapore as the launchpad for its expansion into Southeast Asia. Having already established a strong foothold in the lucrative Indian market—with key food partners like Nature’s Basket, Benzers, Foodhall, and Society Stores—Blue Tribe is now leveraging its deep knowledge of South Asian palate preferences to carve out a new niche in the global plant-based meat sector.
As the first Indian alternative protein startup to pursue this bold international expansion plan, Blue Tribe’s decision is also the latest sign that Singapore has become a magnet for plant-based companies seeking a cosmopolitan staging ground and gateway into other Asian markets.
To appeal to The Lion City’s sizable Indian population, Blue Tribe is rolling out its signature line of products, including plant-based chicken sausage, chicken nuggets, chicken keema, and mutton keema. These innovative dishes are now available at supermarkets and stores across the city-state, including Avighna Store, Waangoo, Melville Park Supermarket, Kalam Minimart, Amman Indian grocery store, Maha Mart, KVRS, Amba Ji International, Malar, Saastha, and Fresh Foods Supermarket. Blue Tribe is also available on Waangoo.com.
Sandeep Singh, co-founder, Blue Tribe says, “After gaining massive traction among our dedicated Indian clientele, Blue Tribe is thrilled to build on that success by bringing our unique, planet-friendly foods to Singapore, where demand for plant-based meat is surging. Food and culture are inextricably linked, so by identifying a clear market gap and offering flavorful dishes that are distinctly different from anything else currently available, we see an immense opportunity for growth.”
Headquartered in Mumbai, Blue Tribe’s products are similar in taste, texture, mouthfeel, and cooking methods to traditional meat products. All Blue Tribe products feature naturally extracted protein, nutrients, and vitamins, including Vitamin B12, but with a fraction of the environmental footprint of conventional meat and no cholesterol. The company functions on DTC and HORECA business models and has already achieved significant market success among non-vegetarian consumers in Tier-1 and Tier-2 cities across India, including Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, and Hyderabad.