With the goodness of handpicked plant-based ingredients and secret spices, Blue Tribe, a food tech company, working on a mission to reinvent global meat consuming methods plans to launch fresh-flavored plant-based Chicken Nuggets and Chicken Keema in the financial capital of Madhya Pradesh aka Indore. The city, known for its exquisite taste, unique delicacies often coupled with aromatic and crunchy sev, and vibrant culture, will soon make a conscious lifestyle change by opting for eco-friendly alternatives of over-consumed meat products. These lip-smacking yet therapeutic plant-based meat food items infused with potent amounts of nutritional elements will be available on the Blue Tribe’s official website.
Indore is also known as the ‘Street capital of India’ and rightly so. With its innovative and mouth-watering flavors extracted by super talented vendors, Indore is rich in terms of good food and an eccentric lifestyle. From crunchy Khopra Patties mellowed by Green Chutney to Bhutte ki Kees, the ultimate Poha recipe powered with salted peanuts and Sev, sprinkled with lemon gist a dash of coriander, Indore has no shortage of blissful flavors and ingenious recipes. However, as opposed to the broad perception that Indore and other cities of Madhya Pradesh are primarily vegetarian, a large population here still heavily consumes non-vegetarian food products.
Speaking on this occasion, co-founder of Blue Tribe, Sandeep Singh, said, “After gaining thriving traction from multiple cities, we are delighted to enter the Indore market. We are excited and nervous at the same time because Indories are used to unique flavors and amazing recipes, and this will be a true testament to the taste developed by Blue Tribe. With our products with a crispy-creamy texture mixed with exotic spices, we hope to offer a delightful treat to non-vegetarian food lovers in Indore. Especially those who are looking for a conscious lifestyle change to take a step towards a greener future.”
He further added, “After introducing delectable Chicken Keema and Chicken Nuggets, we will be bringing a variety of other plant-based meat products that are crispy from the outside and soft from inside. Our products are laced with rich protein and high nutritional value that are traditionally found in meat products, and we are working on integrating Vitamin B12 and similar attributes as well.”
Numerous studies have highlighted that the over-consumption of animals as food products has adverse long-term effects on the environment. Unfortunately, even after knowing all these drastic facts and figures, it is difficult for most non-vegetarian food lovers to let go of the juicy meat texture and tangy taste of meat products. However, with cutting-edge technology and advanced food science, people can make ecologically sound choices without hampering their taste buds. This is where brands such as Blue Tribe prove revolutionary as they lead the ultimate battle against the overwhelming consumption of animal products.
Blue Tribe is working on DTC and HORECA business models. It has already made a strong foothold as an effective non-vegetarian food alternative in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi, Chennai, Kolkata, Chandigarh Tricity, Lucknow, Mangalore, Jaipur and now Indore. The brand has been garnering fantastic traction from both non-vegetarian and vegetarian food lovers in all these cities and is all set to tap the rest of the untapped parts of the country.