NanoVeda, an ayurveda supplement brand, enters Indian market

NanoVeda, a nutritious supplement brand from Switzerland that combines Ayurveda with established nanotechnology methods and mechanisms, has entered the Indian market. The homegrown brand specializes in organic and plant-based products that are availed in the form of oral rapid dissolve strips. NanoVeda focuses on a holistic approach towards health and wellbeing.

The cruelty-free brand aims to eradicate the hassle of conventional supplements through pills or syrups without falling prey to any technology-driven methods. The amalgamation of technology and sustainable farming with its unique product innovation has made NanoVeda stand out.

NanoVeda has a wide range of nutritious supplements - in the form of oral strips - with different flavors that are naturally sourced from fruits and vegetables without making them taste bitter. It’s a unique solution, making daily nutrition fun and easily backed with lab-tested and scientific evidence-based research methodology to commercialization.

The products are curated by various researchers and supervisors who have been specialized in nanotechnology and Ayurveda.

Commenting on the brand’s vision, Rakshit Mehta, the founder of NanoVeda, said, “We aim to disrupt the supplements market and accelerate the adoption of Nutra supplementation, for all age groups, in a fun, easy, and trendy way. Popping in pills or taking syrups is such a passé. Hence we have developed very innovative self-dissolve nano-oral strips in tasty natural fruit flavors that makes taking supplements fun, enjoyable and trendy and, of course, being more effective due to the higher body absorption rate”.

NanoVeda is a brand of Euro Alliance SA, Switzerland. It’s a fusion of Swiss innovation and Indian Ayurveda for a healthier you. All products are vegan, non-gluten, non-GMO, non-dairy, non-soya, nuts free making them suitable for all body types. Products are manufactured under license at an FDA-approved, registered, and compliant cGMP plant in India to promote the Atma Nirbhar Bharat Initiative.