Shaka Harry, a plant-based meat brand, announced its collaboration with BigBasket. This collaboration with BigBasket will take the products of Shaka Harry across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad & Gurgaon.
Commenting on the collaboration Seshu Kumar Tirumala, national head, Buying and Merchandising, BigBasket said, "At BigBasket, we continually keep ourselves abreast of new trends and categories and introduce them to our customers. Plant-based meat is gaining popularity among Indians due to its health benefits and surprising flavors. We have a large assortment of plant-based "Ready to Eat" foods range for customers looking to substitute or supplement their meat intake with plant-based foods."
Anoop Haridasan, co-founder, Shaka Harry, said, "Plant-based protein is becoming increasingly popular, particularly in areas where meat consumption is high, not only globally but in India as well. Consumers worldwide are catching on to this trend, and countries like India are following suit, changing their lifestyles to be more sustainable and consuming naturally sustainable food. The goal is to offer Shaka Harry as a healthy and tasty meat alternative and to deliver Shaka Harry products to every Indian household to begin a trial. The lockdown has increased the need for easy convenience to the products in the Indian households, and this will help them to choose from a wide range of products without even stepping out of their comfort zone and will get them in their doorstep."