Coca-Cola has recently announced that its Coca-Cola Zero Sugar is rolling out in a refreshing recipe and bold new packaging—to deliver an ‘even more iconic’ Coke taste.
The new recipe—which optimizes existing Coca‑Cola Zero Sugar flavors and existing ingredients—starts hitting shelves this month in the United States, with full nationwide distribution in the U and Canada beginning in August with full distribution in September. All listed ingredients and nutritional information remain the same, it said.
“Recognizing that tastes and preferences are always evolving, we’re focused on continuous improvement to give fans the best-tasting Coca-Cola they want—with zero sugar or calories—offered in the most iconic packaging and powered by some of our most creative, consumer-centric marketing yet,” said Rafael Prandini, Coca-Cola category lead, North America Operating Unit. The latter added that the reaction from consumers in taste tests has been positive.
A simplified packaging design is anchored by the iconic Coca‑Cola logo and red cues, with black Spencerian script signaling the Zero Sugar variety and ‘Now More Delicious’ messaging highlighting the new formula in the US. All Coca‑Cola Zero Sugar packaging—including 7.5-oz. and 12-oz. cans, fridge packs, and 13.2-oz., 16.9-oz., 20-oz., 1.25-liter and 20-liter bottles—will feature the streamlined graphics, as well as in Coca‑Cola Zero Sugar packaging in Canada – including 222 mL and 355 mL cans and 250mL, 300mL, 500mL, 710 mL, 1L and 2L bottles.
“As the country reopens, we want to be a part of this beautiful, culturally relevant moment that’s naturally happening in New York City,” said Natalia Suarez, senior brand manager, Coca-Cola TM, North America Operating Unit. “The activation is grounded in the idea that the best moments are even better with a Coke. And we believe this is the best Coke ever.”
The reformulation, which is currently on shelves across Europe and Latin America, support The Coca‑Cola Company’s strategy to offer a broad portfolio of beverages that fit a variety of tastes and lifestyles—and moving quickly and experimenting in an intelligent and disciplined manner.
Coca‑Cola Zero Sugar, which launched in 2005, was reformulated in 2017 to bring its taste even closer to Coca‑Cola. Since then, the brand has consistently delivered double-digit growth.
“To continue to drive the growth of our diets and lights category, we must keep challenging ourselves to innovate and differentiate just as other iconic brands have done,” Suarez said. “The consumer landscape is always changing, which means we must evolve to stay ahead.”