Adie Broswon Group expands MOOOZ portfolio with launch of litchi-flavored Vodka

With flavoured vodka emerging as one of the faster-growing segments of India’s spirits market, The Adie Broswon Group has expanded its MOOOZ portfolio with the launch of MOOOZ Litchi, a contemporary flavoured vodka built around the aromatic and juicy character of ripe litchi.

The launch marks another step in MOOOZ’s growing flavour-led strategy and follows the recent introduction of MOOOZ Sparkle Jamun Vodka. With back-to-back fruit-forward expressions, the brand is steadily building a more distinctive flavoured vodka portfolio aimed at consumers seeking contemporary, familiar and easy-drinking flavour profiles.

The new expression has been developed for consumers seeking smoother, flavour-forward spirits and more versatile drinking experiences. Combining a clean vodka base with a familiar fruit profile, MOOOZ Litchi brings together pronounced litchi notes, subtle pear-like nuances and a crisp finish, creating an approachable expression suited to both straight serves and cocktails.

The launch comes amid strong momentum in India’s vodka category. According to the latest data from drinks market consultancy IWSR, vodka volumes in India grew 14% in 2025, while the category grew 12% in value. IWSR expects vodka to continue expanding at a 5% compound annual growth rate in both volume and value through 2030, with flavoured variants driving much of the category’s growth.

The trend is being supported by evolving drinking occasions, cocktail culture and consumers experimenting with more accessible and distinctive flavour profiles. The growing popularity of flavoured vodka is also creating room for fruit-led expressions beyond conventional citrus and berry profiles, particularly flavours that offer familiarity and relevance to Indian consumers.

With its distillation facility in Batala, Punjab, MOOOZ follows a grain-to-glass philosophy focused on quality and consistency. MOOOZ Litchi is crafted using carefully selected grains sourced from Punjab, Extra Neutral Alcohol and demineralised water. The spirit undergoes a triple-distillation process, followed by MOOOZ’s distinctive Platinum, Gold and Diamond filtration, designed to deliver purity, smoothness and a clean finish.

Building on this refined vodka base, MOOOZ Litchi opens with a fresh and aromatic expression of ripe litchi, accompanied by delicate floral notes. On the palate, succulent litchi sweetness is complemented by subtle pear-like nuances and a soft, light-bodied texture, adding freshness and depth without overwhelming the spirit. The profile concludes with a clean, crisp and smooth finish, leaving a refreshing fruit-led impression without a harsh aftertaste.

The vodka has been designed for versatility across contemporary drinking occasions. It can be served chilled or over ice, paired with soda or tonic, or used as the base for refreshing fruit-forward cocktails. Its soft texture and recognisable flavour profile make it particularly suited to consumers exploring flavoured vodka or looking for an easy-drinking alternative within the white spirits category.

MOOOZ Litchi is currently available in Haryana in 180 ml, 375 ml and 750 ml formats. The 750 ml bottle is priced at approximately ₹850, positioning it as an accessible option within the growing flavoured vodka segment.