Baskin-Robbins is an American multinational chain of ice cream and cake specialty shop restaurants owned by Inspire Brands. It was founded in 1945 by Burt Baskin and Irv Robbins. The brand has now forayed outside the ice cream category and is offering customers nostalgic slushes that everyone loved as a child.
These slushes come in flavors that are a refreshing twist on classic tastes that used to be everyone’s favorites back in our childhoods. The brand is targeting customers’ fond childhood memories of refreshing themselves with a gola, and is bringing that experience back for people of all ages. The slushes range is a throwback to everyone's childhood and will give them "gola feels” in every sip.
The slushes come in the following flavors:
Kala Khatta: Refreshing Jamun slush with black salt that tastes sweet, tart, and zesty all at the same time.
Masala Guava: Slush drink with guava and a dash of chilli.
Orange Mint: Pleasant orange and mint slush drink with sweet, fruity overtones.
Mint Mojito: Slush Mojito cocktail with lemon and mint.
Peach Ice Tea: Slush based chilled iced tea with a delicious flavour.
Excited about the launch, Raghav Ravichandar, general manager -Marketing, Baskin-Robbins says , “Being a brand that considers taste and innovation to be its foundation, we are always looking for new ways to give our consumers an experience they’ve not had before. The slushes range is a nod to everyone’s childhoods when ‘golas’ were the easiest way to beat the heat! The flavours themselves are nostalgic and suited to the Indian palate. Each sip of a slush will take you back to the days when golas were the ideal way to tantalize your taste buds and refresh yourself instantly!’’
The slushes are priced at Rs185 each and are available on Swiggy, Zomato and Baskin-Robbins Parlours across India.
Baskin-Robbins started in North America but is now present in over 50 countries with almost 7000 stores worldwide. The brand was introduced to India in 1993 in association with the Graviss Group and has become the country's one of the most loved ice cream brand, synonymous with the highest standards of quality. The brand claims to have gained its reputation as the largest ice cream retail chain in India, with over 31 premium international flavors available in over 200 cities and more than 750 exclusive stores.