Beyond Snack launches ZERO and VIBE

Beyond Snack, one of India's fastest-growing premium banana chips brands, announced the launch of Beyond Snack ZERO and Beyond Snack VIBE, two distinct additions to its portfolio that reflect the brand's continued pursuit of redefining the banana chips category.

Beyond Snack ZERO builds on the brand's belief that great banana chips start with great ingredients. Developed over four months, ZERO contains zero palm oil, zero preservatives, zero added colour and zero added refined sugar, while delivering the signature taste and crunch people know Beyond Snack for. The range is available in Original Style, Peri Peri and Salt & Black Pepper across Blinkit, Zepto and Swiggy Instamart, as well as premium retail outlets across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai and Pune, in 50g packs at an MRP of ₹50.

Beyond Snack VIBE introduces a new vertical-cut banana chip with Masala Mingle, developed for party and sharing occasions. Every element, from the distinctive cut and flavour profile to the pack sizes, was developed to create a distinctive snacking experience while staying true to the taste, texture and quality the brand is known for. VIBE is available across Blinkit, Zepto and Swiggy Instamart, as well as modern trade and retail outlets in metro cities in 50g packs at ₹50 and 100g packs at ₹100.

"Banana chips are all we do, and every product we launch has to stay true to what people already enjoy about Beyond Snack. Whether it's ZERO or VIBE, our goal is always the same: to deliver the taste, texture and quality people expect from us while giving consumers another reason to choose Beyond Snack." said Manas Madhu, Founder and CEO, Beyond Snack.

Having closed the last financial year at ₹74 crore in revenue, Beyond Snack is now targeting ₹200 crore in annual recurring revenue, supported by continued investment in product development, manufacturing and distribution.

Founded in 2020, Beyond Snack works with more than 200 farmers across Kerala and manages an integrated farm-to-pack supply chain. Today, the brand is available across quick commerce, modern trade, general trade and international markets, bringing Kerala's iconic Nendran banana chips to consumers across India and around the world.