Bikano, the renowned brand under Bikanervala Foods, is delighted to announce its foray into the Indian Spices category with the launch of its new sub-brand, Swad Anusar. Drawing on decades of culinary expertise and the rich heritage of flavors, Bikano is set to introduce a range of meticulously blended spices that promise to elevate the culinary experience of Indian households.
Manish Aggarwal, director, Bikano, Bikanervala Foods, shared his motivation for venturing into the Indian Spices category, stating, "We are one of the oldest brands in India, and our taste defines our legacy. Our snacks and namkeen have always been cherished for their unique blend of spices that make them enticing and delicious. This inspired us to expand our horizons and offer the same experience to daily meals. Thus, the launch of our Bikano spices sub-brand, Swad Anusar, comes as a natural progression. We are proud to bring a range of blended spices that add a pinch of zest to every culinary creation."
Kush Aggarwal, head of Marketing at Bikano, explained the uniqueness Bikano aims to bring to the Indian Spices market, saying, "With Swad Anusar, we are embarking on a flavorful journey, taking Indian spices to extraordinary heights. Our expertise in crafting delicious snacks and namkeen now extends to elevate everyday meals. Through the art of blending, we are bringing the most authentic and unique combinations of spices, a true reflection of our commitment to culinary excellence. At Bikano, we are not only introducing a range of blended spices but also ensuring a marketing extravaganza to connect with our valued consumers, sparking their culinary creativity and delighting their taste buds like never before."
Swad Anusar will introduce a range of essential spices for the Indian Kitchen, including Tandoori Masala, Chaap Masala, Kitchen King Masala, Sambhar Masala, Shahi Paneer Masala, Rajma Masala, Kadhai Paneer Masala, Dal Makhni Masala, and Chole Masala.
Bikano plans to source its spices through partnerships with farmers and suppliers to ensure the highest quality and sustainability. The company has always prioritized stringent quality checks and fineness evaluations of spices before procurement.
To ensure the highest level of quality, Bikano will adhere to relevant certifications and industry benchmarks such as FSSAI, ISO, HACCP, and GMP compliance. These certifications highlight Bikano's commitment to maintaining top-notch production, packaging, and quality management standards.
Swad Anusar spices will be launched at Bikanervala outlets across the country, along with availability on prominent e-commerce platforms. The packaging and branding strategy has been meticulously crafted, with the Bikano logo prominently displayed on the packs to ensure customers of the same premium quality they expect from Bikano. The name "Swad Anusar" aptly captures the essence of the spices, as they are truly designed to be "Taste as Per Choice."
Bikano has planned robust marketing and promotional activities, including ATL, BTL, and digital campaigns, to create awareness and drive sales for its new spices range.
The Swad Anusar spices range will consist of 9 variants, each in a 100g pack size, with prices ranging from Rs 70 to Rs 80.
With its entry into the spices category, Bikano reiterates its commitment to delivering culinary delights that resonate with the diverse palates of Indian consumers. The brand's legacy and expertise in creating delectable flavors are poised to make Swad Anusar a favorite among households, further establishing Bikano as a trusted name in the FMCG industry.