Bikano launches a wide range of salty snacks

India's leading packaged snacks brand Bikano announced six new masala-based products, further boost its product portfolio through an aggressive product-line expansion. The brand expects a sales surge of up to Rs 75 crore with the addition of the new masala range aimed primarily at consumers in the northern Hindi speaking belt.

The new range of products includes multiple spice-based flavors to augment Bikano's presence in the rapidly growing 'traditional snack' segment. With the launch of its new range 'Aloo Bhujia-Lemon Chaska', 'Chutney-Sev', 'Chatpat Mixture', 'Manpasand Mixture', 'Lajawaab Mixture' 'Daal Mixture' and 'Dry Fruit Mixture', Bikano expects to earn an additional revenue of Rs 75 crore. The brand is already worth over Rs 1000 crore.

Manish Aggarwal, director, Bikano, said, "The salty snacks market in India has witnessed a remarkable evolution and growth in recent years. With a wide proliferation of Indian-flavored packaged snacks, we have witnessed the introduction of multiple new product segments and diverse ethnic flavors. The bhujia category and mixture category are two of the most rapidly growing salty snack segments in India, and our new product line aims to leverage this market trend. Offering new products on a regular basis has been a prime focus of the brand. Apart from this, the new range is expected to give us a sales surge of up to Rs 75 crore in the coming fiscal."

The packaged food segment continued to witness impressive growth in the post-Covid period as demand for packaged food items grew, particularly in urban areas. With a mass vaccination program offering hope of normalcy and an economic rebound, the sector is optimistic about buoyant demand this year.

"Gifting of packaged salty snacks is another area that has gained prominence in recent years, and we are also expecting to capitalize on the festive gifting season to boost the sales of our new product range," added Aggarwal.

With an eye on the Hindi-speaking market in the initial phases, the company has made these products available through GT outlets' country-wide network. Except for Lajawaab Mixture, each of these products comes in a Rs 5 and Rs 10 pack. Lajawaab Mixture has been priced at Rs 10 (40g), Rs 109 (500g), and Rs 55 (250g). Significantly enough, both Aloo Bhujia-Lemon Chaska and Chutney-Sev have the highest weight for this price point in this category, offering true value for money. The new masala snacks range:

Aloo Bhujia-Lemon Chaska - A noodle-shaped Aloo Bhujia with a sharp lemony twist. Made with potato and maize flour as two base ingredients, a single bite of this delectable savory is enough to draw and induce the food lover into wanting it more and developing an addiction to it in no time.

Chutney-Sev - A spiced-up chickpea flour and maize flour-based savory, this comes with a thick, firm, and dry texture and a more piquant and peppery taste.

Chatpat Mixture - A hot spicy, savory snack with an added zing that a food lover would find very hard to resist.

Manpasand Mixture - A mouthwatering and taste bud-tingling snack, the Manpasand mixture comes with the goodness of maize flour, chickpea flour, lentils, and peanuts.

Lajawaab Mixture - A premium category snack with high dry fruit quantity suited to the palates of those inclined to healthy eating yet want their nutrition wrapped in taste.

Dal Mixture - A high-on-protein snack offering a triple tadka of masoor, chana, and moong dals packed in the same delectable savory.

Dry Fruit Mixture - Premium delicious crunchy spicy mixture containing potato sticks with almonds, cashew, and raisins richness.

Established back in 1950, Bikano is one of the foremost packaged snack brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as "Bikaner Namkeen Bhandar", a modest tuck shop in Chandni Chowk, has turned into a massive sweet and savory brand. Today, it has a presence in over 35 countries, including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa, and the Indian sub-continent. Within the country, too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens, and Institutions.

Today, Bikano boasts of five major production facilities across New Delhi, Greater Noida, and Rai. Deploying technology to the fullest, Bikano products are packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India while also being recognized as a HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA's and Australia's and New Zealand's regulations. With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.