Bonn Group has launched cake rusk in chocolate and plain flavor, catering to its consumers' rising demand for tasty but healthy products during the festive season. Bonn has launched this product amid the festive season when the markets are opening after a long gap due to the COVID-19 pandemic. Keeping up with its priority of providing healthy and immunity-boosting products, the FMCG giant said it had made this product with quality ingredients. According to the brand, the cake rusk is 100% hygienically baked, free from cholesterol and trans-fat. The product has no added artificial flavor and colors. Apart from that, the rusk cake is 100% vegan and is made with responsibly sourced ingredients.
The cake rusk in both flavors will come in 250 grams packs with a price of Rs 125 each. The company launched the product in attractive and colorful packaging, keeping in mind the festive mood and gifting purposes. Bonn has planned to launch the product in departmental stores, modern trade stores as well as eCommerce. The cake rusk will be available online on eCommerce sites as well as Bonn's website. It will be initially available in Punjab, Haryana, Chandigarh tri-city, Himachal Pradesh, Uttar Pradesh, and Delhi Regions.
"We always launch our products with a strategy and have done the same this time. The cake rusk will be an ideal tea-time snack option and an all-time light meal option for snacking during work hours. The work-from-home culture has thrived and people want something to munch upon that is healthy and tasty. Our cake rusk will be a good source of energy for working people and kids who are taking online classes. The product is premium unique and affordable also. It has an authentic and delectable taste with a crispy and crunchy texture. When we hear about cake, we think about sugar and fats, but this product is a healthy variant. It is a twice-baked cake with flavors and healthy ingredients and we are sure our consumers will love it," said Amrinder Singh, director, Bonn Group of Industries.
The fast-moving consumer goods (FMCG) sector is India's fourth-largest household and personal care accounting for 50% of FMCG sales in India. The market is warming up for the festive season and the sales may overtake last year's sales. Companies are pushing more stocks on shelves and a 20% increase was already seen in the recent Rakhi festival. With festivals like Karwa, Diwali, Dussehra just a few weeks away, people are expected to go on a buying spree, considering any possible restrictions by the government given an anticipated third COVID wave. However, there is a lot of optimism surrounding the FMCG sector as it has almost reached the pre-COVID levels already.
The evolution in the lifestyle of Indians during the pandemic has also contributed to the increased demand for bakery products. Keeping this in mind, Bonn has effectively worked on its strategy, promoting immunity-boosting products. The fast-growing company, which has a good presence in North India, has always surprised its consumers with an exciting range of offerings during the festive season. The company's Americana brand is an exclusive premium range of biscuits and cookies known for its ingredients and rich flavors. The biscuit ranges from regular cookies, digestive, cracker, cream, atta, and other unique flavors.