Bonn Group launches new Focaccia bread under LA Americana brand

Leading FMCG player Bonn Group has launched a new range of bread under its ‘La Americana Gourmet’ product line in its latest offering from a premium range of bakery products. The La Americana Focaccia bread contains no added preservatives and is rich in olives and herbs. The newly launched bread is trans-fat-free and has a good shelf life as other Bonn products, even without added preservatives.

Focaccia is yet another premium product from Bonn’s basket. The group aims to offer nutritious products that can boost health and metabolism when consumers are conscious about everything they eat in the wake of the Covid-19 pandemic. Apart from olives and herbs, the bread is garnished with green chilly and contains oregano, rosemary, and garlic. While rosemary is a rich source of antioxidants, oregano also acts as an antioxidant. This makes it a healthy product and an excellent snacking option.

The demand for bread and other bakery products like biscuits has increased during the pandemic. The competition is high in the FMCG market segment, where major bakery producers are leaving no stone unturned in offering the best. Besides decades of trust, Bonn Group, which has a huge and increasing customer base, has recently upped its game by understanding consumer needs and focusing on freshness, nutritional value, and innovative taste.

Amrinder Singh, director of Bonn group, said, “Multiple local and national brands are available in the bread segment today, but consumers always look for some new, fresh and innovative taste. Focaccia is yet another attempt to cater to a niche segment of consumers who want the taste, freshness, and high nutrition value. This is not a random launch as we always conduct a survey before new launches and try our best to provide the best at a particular price point. Apart from that, the new launch is in line with the ‘Vocal for Local’ call and a ‘Make in India’ vision. Nothing is stopping us from making world-class products and based on over 35 years of trust; we are exporting our products to over 55 countries today.”

La Americana from Bonn is an exclusive range of bread, cakes, and biscuits, known for its quality ingredients and rich flavors. Although the newly launched Focaccia bread will target customers in cities, metros, and urban areas, Bonn plans to launch such premium products in semi-urban regions, increasing awareness and demand for high-end bakery products. The Focaccia bread is available in 100 grams packs worth Rs 40.